Starting a small business can come with significant costs and entrepreneurial risks. With the proper financial management and planning, however, your startup can remain profitable for the foreseeable future. Financial projections, or the estimated revenue, expenses and profit projection for a given period of time, are essential for setting short and long term managerial, operational, and other goals. Analyzing this data provides an overview of the business’s current financial status, and can also be used to predict and plan for the future.

In this article, you’ll learn the purpose of analyzing your startup’s financial projections, in addition to a step-by-step guide to analyzing your startup’s financial projection for profitability:

  • Definition of Financial Projections

  • Purpose of Analyzing Financial Projections

  • Steps to Analyzing Financial Projections

Key Takeaways

  • Definition of Financial Projections
  • Purpose of Analyzing Financial Projections
  • Steps to Analyzing Financial Projections

Develop Baseline Assumptions

When it comes to analyzing the profitability of a startup, setting up baseline assumptions for future sales, expenses, personnel, and pricing is key. This will help you to create financial projections, analyze existing financials, and evaluate the longevity of your startup.

Review Current Financials such as Revenue and Costs

To accurately analyze the profitability of your startup, you must first review the current financials such as revenue and costs. This will allow you to better understand the company’s financial position and understand what areas of the business are performing well or need improvement. This data can be obtained from financial statements, account reconciliations, and any other documents related to the financials of the business. Once you have reviewed the existing financials, you can begin to develop baseline assumptions on which to build your future projections.

Project Assumptions for Future Sales, Expenses, Personnel, and Pricing

The next step in analyzing the profitability of your startup is to project assumptions for future sales, expenses, personnel, and pricing. To do this, you must consider a variety of factors such as the growth of the industry you are in, market trends, competitor strategies, and expected changes in customer behavior. You should also consider any uncertainties that may affect your projections, such as legal and regulatory changes, technological innovations, and macroeconomic changes. Once you have collected this information, you can start to develop assumptions on growth, volumes, costs, and other key components of your financial projections.

By taking the time to review current financials and accurately project assumptions for future sales, expenses, personnel, and pricing, you will be able to create financial projections and analyze your startup’s potential profitability. This data is essential for making informed decisions and ensuring the longevity of your startup.

Compare Your Projections with Industry Benchmarks

Running your own startup can be exciting, with plenty of potential for success, but it also involves analyzing the data to ensure that your venture is both feasible and profitable. Comparing your financial projections with industry benchmarks is an important part of making sure that your business is on track and heading in the right direction.

There are a few key steps when it comes to evaluating your startup’s financial projection for profitability. Here are a few tips on what to consider and how to analyze the data to get the best results:

A. Research Industry Market Trends

Before you can compare your startup’s projected financials to industry benchmarks, you must first understand the market trends. This can be done through research of the industry data, such as sales and pricing trends, customer behaviors, and competition. By understanding how the industry operates, you can look at your projected financials and compare it to the market to see if you are in line or if any adjustments must be made.

B. Analyze Profit Margin Trends

Once you have an understanding of the industry market trends, the next step is to analyze profit margin trends. Profit margin is the percentage of revenue that is left after all expenses are taken out, and it can help you understand how profitable your company is likely to be. Look at the industry benchmarks and compare them to your projections to see if your estimated profit margins are realistic and in line with the industry.

C. Estimate Cost of Sales

Cost of sales is the actual costs that are associated with creating and selling the product or service that you offer. Take the time to research and estimate what these costs will be, as they can eat into your projections if they are not accurately accounted for. Compare this to industry benchmarks to make sure that your estimates are on par.

D. Estimate Overhead Costs

Lastly, it is important to take a look at overhead costs. Overhead costs are expenses that are associated with running and maintaining the business, such as salaries, rent, utilities, insurance, and marketing. These are not included in the cost of sales, and must be taken into consideration when analyzing your company’s financial projections. Research the industry data and use your own projections to compare and accurately estimate overhead costs.

Analyzing Your Startup Financial Projection for Profitability

Projecting your financials ahead of time is essential for understanding your business’s future success. Cash flow is critical to staying alive as a business. To analyze and project your startup’s financials for profitability, you need to forecast expected cash receipts and project expected cash disbursements.

Forecast Expected Cash Receipts

Your expected cash receipts will come from the revenue stream of your startup. You need to identify your current and future sources of revenue, such as monthly product sales, client payments, or investor contributions. Calculate the average amount of money that you can expect to be paid each month and use that to project your cash receipts.

In addition to regular sources of revenue, you should also consider one-off sales or investments. Try to anticipate any additional cash that could come in over the course of your financial projection. Compile a list of future deals or purchases that could contribute cash to your business down the line.

Project Expected Cash Disbursements

You need to understand your expected cash outlays in order to project your overall cash flow. Start by calculating the fixed expenses that are recurring each month, such as rent, utilities, subscriptions, and employee salaries. Make sure to include any taxes, interest payments, and legal fees that you need to pay.

Next, account for the variable costs that could change from month to month. Factor in any variations in salaries, supplies, labor, or materials. Try to anticipate one-off purchases that are necessary for the business, such as office furniture or new computer equipment.

Finally, try to identify any investments or acquisitions that are necessary for the business. You need to understand the expected cost of future deals and how much cash you will need to fulfill them. Estimate the cash impact of the investment and include that in your projection.

Utilize Financial Forecasting Models

Financial forecasting models can be a great tool that entrepreneurs can use to assess the future performance of their startups. These models can help you gain a better understanding of your business and provide insight into the potential financial performance. One of the most common models used in the startup financial world is the DCF (Discounted Cash Flow) model. This model uses assumptions about future cash flows to estimate the value of a business.

What-if Analysis

What-if analysis is another important tool that can be used to assess a startups financial performance. This tool allows entrepreneurs to make changes to their assumptions and see how various inputs could impact the overall financial performance of their business. This type of analysis can be particularly useful for startups as it helps them explore a range of possibilities and gives them the opportunity to make decisions based on accurate and up to date information.

Utilize Financial Models such as a DCF (Discounted Cash Flow)

The DCF (Discounted Cash Flow) model is a useful tool for assessing the future profitability of a startup. This model uses assumptions about future cash flows to estimate the value of the business. To use this model, entrepreneurs need to make projections about future cash flows, including sales, expenses, investments and any other relevant factors. Once these projections are made, the DCF model can be used to assess the potential performance of the business.

The key to success with the DCF model is to ensure that accurate projections are made about future cash flows. This takes both time and research, but it can be a valuable exercise for startup founders as it allows them to understand the potential profitability of their business. Once the model is set up and the assumptions have been made, entrepreneurs can then use the model to assess the potential performance of their startup.

Monitor Your Financials

Being able to monitor your startup’s financial performance is essential for achieving its long-term success. Regularly reviewing and tracking your financials provides you with the up-to-date insight you need to ensure you’re on track to reach your goals. In this section, we’ll cover two critical activities in monitoring your financials.

A. Regularly Review Your Financials

Monitoring your financials requires taking a look at them on a regular basis, such as once every quarter. When reviewing your financials, check to make sure they are accurate. Are all the transactions entered, or has any information been omitted? Are there any errors? Taking the time to review your financials allows you to catch and correct any discrepancies or mistakes before they become a bigger issue.

B. Track Performance vs. Your Financial Projection

In addition to regularly reviewing your financials, it’s important to track your actual performance against your financial projections. Create a financial dashboard that monitors key performance indicators, such as revenue and expenses. You can also track metrics, such as customer acquisition costs, customer lifetime value, and growth rate. This will give you the insight you need to ensure that you are staying on track and making progress towards your financial goals.

Tracking your performance against your financial projection can also help you identify potential problems or adjustments that need to be made at the earliest possible stage. By looking to your past financial performance and projections, you can course-correct and stay on track to achieving your goals.


Analyzing financial projections for profitability is a critical tool for both entrepreneurs and investors. It not only provides valuable insights into the financial health of your startup, but also can be used to accurately predict future cash flows. By following the necessary steps outlined above, entrepreneurs can accurately assess their current and future financial position, and make informed decisions about growing their businesses.

Summary of Financial Projection Analysis Process

Analyzing financial projections for profitability involves a number of steps that should be followed in order to ensure accuracy and reliability. These steps include:

  • Developing a comprehensive financial projection
  • Creating a baseline budget
  • Calculating current profits
  • Evaluating potential costs
  • Forecasting potential revenues
  • Scrutinizing the financial statement

Benefits of Analyzing Financial Projections for Profitability

Analyzing financial projections for profitability has a number of benefits for entrepreneurs and investors alike. These include:

  • increased understanding of financial performance
  • greater transparency of current and future cash flows
  • improved accuracy in decision-making
  • a clearer picture of potential returns on investments

By analyzing financial projections for profitability, entrepreneurs and investors can make more informed decisions and generate returns on their investments.

Expert-built startup financial model templates

500+ Excel financial model templates for your business plan