Cash flow is the movement of money in and out of a business over a given period of time. It is one of the most important aspects of a healthy and successful business, especially for startups. Cash flow is usually what determines the success or failure of a business and its ability to continue operating.

When you run a startup, it is crucial to manage your cash flow efficiently. This can make or break a business and will have serious implications if not managed properly. In this blog post, we will discuss the importance of managing cash flow in a startup, the challenges that may be faced, and provide tips to help you take control of your cash flow.

Key Takeaways

  • Identify and monitor cash flow accurately.
  • Create an effective budget to track expenses.
  • Set up a budget for unexpected expenses.
  • Track cash flow trends and adjust according to changes in the business environment.
  • Maximize your profits by optimizing spending.

Maintaining Cash Flow When Starting a Business

Starting a business can be a challenging endeavor, in terms of time and money. One of the most critical tasks for a new business is to manage the cash flow. Keeping the cash flowing is essential for the business’s stability, growth, and long-term success. In order to have a healthy cash flow and avoid problems, new business owners need to understand cash flow and create a management plan.

Awareness and Long-Term Goal Setting

The first step in creating a good cash flow management plan is to develop an understanding of cash flow and define long-term goals. Many new business owners understand the immediate needs of cash flow but forget to think about how those cash needs will change over time. Setting long-term goals allows business owners to stay focused on the desired outcomes and look ahead to future cash needs.

Creating a Budget

Once the desired outcome and associated cash flow needs have been established, creating and maintaining a budget is essential. A budget will allow business owners to track cash flow and help gauge when the company may have a shortage of available funds. Budgets help managers anticipate cash needs and better prepare for potential issues, such as needing additional funding or difficulty meeting expenses.

Setting a Cash Flow Management Plan

After the budget is created, it is important to establish and maintain a cash flow management plan. This plan will identify all sources of income, as well as potential outlays. It should also include details about when and how the company will pay bills, as well as when and how it will receive payments from customers. This step will help business owners control their cash flow more effectively, and create an understanding of what their profits and losses will look like.

Maintaining good cash flow is one of the most important aspects of starting a business. It is important for business owners to identify and set goals, create a budget, and establish a cash flow management plan in order to control the flow of cash and ensure the business remains successful and stable over time.

Improving Cash Flow

Managing cash flow is one of the most important aspects of running a successful startup. It is essential to ensure that there is enough cash on hand to fund operations and ensure that the business is running smoothly. There are various strategies that can be used to improve cash flow which can help to ensure that the business remains profitable and continues to grow.

Purchasing items from suppliers with payment terms

One of the most effective ways to improve cash flow is to purchase items from suppliers with payment terms. This means that suppliers will accept payment over time and allow startups to pay in instalments. This can provide a much-needed boost in cash flow, as it allows startups to pay for items over an extended period of time and reduces the amount of cash that needs to be allocated for any given purchase. This can be especially useful for start-ups that need to purchase large amounts of inventory or equipment in order to launch the business.

Establishing pricing strategies

Another important factor when it comes to managing cash flow is deciding on an appropriate pricing strategy. Startups need to be careful when it comes to setting prices for their products and services, as prices that are too low could even lead to losses. It is important to have a clear understanding of what prices will provide the most optimal cash flow in the long-term. It is also recommended that startups consider setting discounts and loyalty programs in order to reward customers for their loyalty and attract more business.

Utilizing resources to reduce expenses

Finally, it is important to utilize any available resources to reduce expenses. Startups should look for ways to reduce overhead expenses in order to maximize profits and improve cash flow. This could involve utilizing open source software, utilizing employee resources to minimize the need to hire consultants or freelance workers, or cutting back on other unnecessary costs. It is important to ensure that the savings made by utilizing these resources is greater than the cost incurred.

Improving cash flow is a key factor in running a successful startup and these are just a few of the strategies that can be used to ensure that cash flow remains positive. Through careful planning and implementing the right strategies, startups can ensure that they have the cash flow they need to thrive and grow.

Capital Investment

When an investor invests capital in a startup, it is typically in exchange for a share in the business or a promise of returns. This is why understanding the terms of the capital investment and all associated costs is an essential part of any successful startup’s approach to managing cashflow.

Seeking outside investment

When entering into any type of capital investment, it is essential to ensure that both parties — the investor who is putting their capital at risk, and the startup team who is seeking the outside capital — understand the benefits and risks associated with the investment. This includes formulating the terms under which returns will be paid and how much the investor expects in exchange for their capital. It is also important for both parties to understand when and how capital will be returned to the investor.

Understanding the terms of returns

In many cases, investors will require a certain level of return before they will make an investment in a startup. This is why understanding the terms of returns is an essential part of anyone’s approach to managing cashflow in a startup. It is important to understand when and how returns will be paid, as well as what is expected in exchange for capital. It is also important to understand any conditions which must be met before returns are paid, including deadlines, minimum return amounts and other conditions.

Determining total cost of investment

Once the basic terms of the investment have been agreed upon, the startup team must determine the total cost of the investment. This includes the initial funding for the investment, as well as any ongoing expenses associated with the investment. Some common expenses to consider include interest on the borrowed capital, legal and administrative fees, and any other associated costs. Once the total cost of the investment has been established, the startup team can then begin to manage their cashflow more effectively.

Utilizing Available Funds for Small Businesses

In the early stages of a startup, small business owners must be strategic and creative when it comes to accessing the capital they need to cover their short and long-term expenses. There are a number of available avenues for accessing funds, including business credit cards, small business loans, and crowdfunding. Before deciding which is best for their situation, business owners should consider the advantages and drawbacks of each option.

Business Credit Cards

Business credit cards are one of the easier and more accessible options for businesses looking to increase their cash flow. They can be used to purchase supplies and make other purchases that the business may need. Many business credit cards also offer additional benefits such as rewards, cash back, points, and more. However, it is important to note that business credit cards tend to have higher interest rates and fees than traditional credit cards, making it a more expensive option.

Small Business Loans

Small business loans are another option for businesses looking to access funds. These loans are designed to help businesses cover short-term and long-term expenses, such as paying for overhead costs, hiring additional staff, or purchasing equipment. Businesses may be able to apply for loans from traditional lenders or non-traditional lenders, such as online lenders. When considering a loan, businesses should consider the interest rate, repayment terms, and restrictions associated with the loan.


Crowdfunding is a relatively new option for businesses looking to access funds. It involves raising money from a large number of individuals who each contribute a small amount of money to the business. This can be done through an online platform, such as Kickstarter or Indiegogo. There are pros and cons to crowdfunding. On the one hand, it allows businesses to access funds quickly and without the traditional restrictions of banks and other lenders. On the other hand, businesses may not get the full funding they’re looking for, and the process can be slow and difficult.

6. Steps to Take When Cash Flow is Low

In the startup phase, businesses can be prone to having inconsistent cash flow. In certain situations, cash flow may run low and require business owners to act quickly. It is in these moments where quick adjustments can be made in order to help the business stay afloat. Here are several steps to take when the cash flow is low.

A. Lower Expenditures

One of the most obvious steps to take when the cash flow is low is to lower expenditures. This should be done quickly and carefully as some expenditures may be necessary for keeping the business running. However, taking a look at all expenditures can result in lower spending by renegotiating contracts, cutting back on staffing or renegotiating salaries or benefits. All of these should be done with the goal of reducing costs without compromising the business.

B. Analyze Spending Habits

In order to effectively lower costs, it is important to analyze and review spending habits. Start by examining records of all spending so that areas of potential savings can be identified. From there, pinpoint areas where unnecessary costs can be cut, such as office supplies and software subscriptions. Depending on the business, investments may need to be reevaluated as well.

C. Consider Selling Assets

Selling assets can be a great way to quickly generate cash. This should only be done if no other options are available and when it is certain that the asset can be sold for more than it is worth. It is also important to remember that certain assets, such as company vehicles and certain pieces of equipment, may require license or registration re-registration with the appropriate organization. Therefore, fees for these processes should be considered when deciding to sell assets.


Navigating the complexities of managing cash flow in a startup can be challenging, but with the proper resources and knowledge, a financial stable future can be achieved. By following best practices such as budgeting, forecasting, having adequate cash reserves, monitoring working capital, and understanding financial sources, entrepreneurs can arm their startup for success.

Highlighted Points

  • Budgeting and forecasting can help provide a clearer view of financial stability.
  • Sufficient cash reserves are a key component in managing cash flow.
  • Monitoring working capital provides insight on the liquidity of a business.
  • Understanding sources of financing can open up a variety of options to support cash flow.

Further Resources to Aid in Cash Flow Management

Expert-built startup financial model templates

500+ Excel financial model templates for your business plan