Seeking to significantly boost the profitability of your artisanal CBD products shop? Are you leveraging every available avenue to enhance your financial performance and secure a stronger market position? Uncover nine potent strategies meticulously crafted to elevate your revenue streams and optimize operational efficiency, ensuring your business thrives; explore how a robust financial framework can guide these efforts at FinancialModelExcel.com.
Increasing Profit Strategies
Implementing strategic approaches is crucial for enhancing the financial performance of an artisanal CBD products shop. The following table outlines key strategies designed to boost profitability, ranging from optimizing online visibility to refining pricing models and fostering valuable local partnerships.
| Strategy | Impact |
|---|---|
| Improve Online Presence | A robust online presence, driven by SEO and content marketing, can significantly increase organic traffic and brand visibility, leading to a substantial rise in potential customer reach and sales conversions. Collaborating with influencers can bypass advertising restrictions, reaching a targeted audience and expanding market share. |
| Optimize Pricing Strategies | By calculating COGS (typically 30-40% of revenue) and targeting a competitive gross margin (ranging from 30% to over 60%), businesses can ensure profitability. Implementing product bundles and deals can effectively increase the average order value, contributing directly to higher revenue per transaction. |
| Implement Upselling and Cross-selling | Training staff on upselling techniques or using email marketing for premium product recommendations can lead to a direct increase in revenue per customer. Creating curated product bundles introduces customers to complementary items, thereby increasing the average order value and overall sales volume. |
| Partner with Local Businesses | Collaborating with wellness-oriented businesses through exclusive discounts or bundled packages can expand customer reach and introduce your products to new demographics. Joint educational events can build brand authority and directly attract more customers to your CBD store, boosting sales. |
| Address Business Challenges | Proactively navigating regulatory complexities and overcoming marketing restrictions by focusing on SEO and content marketing can reduce compliance risks and marketing costs. Differentiating the brand through superior quality and customer education helps to stand out in a crowded market, potentially leading to increased customer loyalty and market share. |
What is the Profit Potential of an Artisanal CBD Products Shop?
An Artisanal CBD Products Shop, like The Elevated Bloom, holds significant profit potential within the rapidly expanding wellness market. Retail CBD stores typically see gross profit margins ranging from 30% to over 60%. Direct-to-consumer models can achieve even higher margins, reflecting the value of specialized, handmade CBD products.
The global cannabidiol (CBD) market demonstrates robust growth. It was valued at approximately $897 billion in 2024 and is projected to reach around $3897 billion by 2034, expanding at a remarkable compound annual growth rate (CAGR) of about 1583%. This strong upward trend in consumer demand creates a fertile ground for businesses focused on CBD. The US CBD market alone, valued at $663 billion in 2024, is expected to grow to about $2915 billion by 2034.
Key Profitability Metrics for CBD Shops:
- Sales Per Square Foot: Average sales for a CBD products store can range from $700 to $1,000.
- Net Profit Margin: While gross margins are high, the typical net profit margin for a physical retail store is estimated to be around 12% after accounting for all operating costs. This figure is crucial for understanding overall business health.
- Annual Revenue Potential: Successful CBD businesses have been reported to generate an average of $1.3 million in annual revenue.
- Return on Investment (ROI): Some reports indicate the potential for a return on investment in as little as 10 months, depending on initial setup costs and the specific business model. For further insights into the costs and potential returns, you can explore resources like /blogs/cost-open/artisanal-cbd-shop.
How to Attract More Customers to Your CBD Store?
Attracting more customers to your Artisanal CBD Products Shop like The Elevated Bloom requires a strategic, multi-channel approach. This combines a strong online presence with active local community engagement and education-based content marketing. Focus on building trust and authority, which is crucial for businesses selling hemp-derived products.
For instance, implementing local SEO for a CBD products shop is vital. Optimize your Google My Business profile with accurate information, hours, and high-quality photos. Building citations in local directories also helps attract nearby customers searching for 'artisanal CBD sales' or 'handmade CBD products marketing.' Content marketing for a CBD business is also crucial; creating blog posts and guides that educate consumers on the benefits and uses of hemp-derived products can build trust and draw organic traffic. This strategy helps The Elevated Bloom address the problem of uncertainty in the market by providing clear education.
Leveraging social media marketing for artisanal CBD involves creating engaging, educational content that complies with platform guidelines, which often restrict direct sales ads. Instead of direct sales, focus on sharing information about CBD product quality and general wellness. Partnering with local wellness influencers for CBD promotion can be highly effective; influencer marketing can generate a significant return on investment by reaching targeted audiences authentically. This approach helps boost 'CBD business growth' by tapping into established communities.
Local Engagement Strategies for The Elevated Bloom
- Host In-Store Events: Organize workshops or educational seminars on topics like 'Understanding Cannabinoids' or 'CBD for Wellness.' This creates a community hub and encourages repeat visits.
- Partner with Local Businesses: Collaborate with yoga studios, wellness centers, or health food stores. Offer joint promotions or host shared events, like a 'Mindful Movement & CBD Recovery' session, to introduce your brand to a relevant audience.
- Offer Samples or Demonstrations: Provide small samples of topicals or demonstrate product uses to engage customers directly. This helps to build a loyal customer base for your CBD business by allowing direct experience with your premium selection.
Hosting in-store events, workshops, or partnering with other local businesses like yoga studios or wellness centers introduces your brand, The Elevated Bloom, to a relevant audience and helps build a community around your shop. This directly supports 'increasing CBD profits' by expanding your reach beyond online channels. Effective upselling and cross-selling techniques for CBD products can also be integrated into these interactions, such as creating product bundles or offering personalized guidance based on individual needs.
What Are the Most Profitable Artisanal CBD Products to Sell?
The most profitable artisanal CBD products to sell are typically those with high consumer demand and the potential for value-added branding. This includes popular categories like tinctures, gummies, and specialized topicals. Focusing on unique, handmade CBD products with superior CBD product quality allows for premium pricing, directly impacting your profit margins. For an Artisanal CBD Products Shop like The Elevated Bloom, emphasizing the meticulous curation and natural wellness solutions can justify higher price points.
CBD tinctures consistently stand out as a top-selling category, generating sales of over $976 million. These hemp-derived products offer versatility and are a staple for many consumers seeking wellness benefits. High-profit margin CBD products to sell often include items where unique artisanal qualities, such as special flavorings, organic ingredients, or small-batch production, can justify premium pricing. This aligns with the business model of an Artisanal CBD Products Shop, which emphasizes quality and distinction.
The US CBD gummies market demonstrates robust growth, projected to expand from $47 billion in 2025 to $139 billion by 2035. This strong consumer demand for edibles presents a significant opportunity for increasing CBD profits. For an Artisanal CBD Products Shop, offering unique gummy formulations with distinctive flavors or specific cannabinoid profiles can further enhance their profitability. You can learn more about the financial potential of such a business by reviewing resources like How Much Can An Artisanal CBD Shop Owner Make?.
Improving profit margins on CBD topicals can be achieved by creating specialized formulations for specific needs. Products designed for targeted pain relief, luxurious skincare, or muscle recovery allow for higher price points due to their perceived value and efficacy. The global market for CBD nutraceuticals, which encompasses many of these product types, is expected to reach $7 billion by 2025. This indicates a strong market for wellness-focused CBD products.
Key Product Profitability Factors
- Product Type: Tinctures and gummies consistently lead in sales volume and profit potential.
- Artisanal Quality: Unique ingredients, small-batch production, and superior CBD product quality justify premium pricing.
- Specialized Formulations: Targeting specific consumer needs (e.g., pain, sleep, skincare) allows for higher margins on products like topicals.
- Market Growth: Aligning product offerings with growing segments like edibles (gummies) capitalizes on sustained consumer demand.
What Are Key CBD Market Trends?
Key CBD market trends for 2025 highlight a shift towards specialized products and increased consumer scrutiny. Businesses like The Elevated Bloom, an Artisanal CBD Products Shop, can capitalize on these trends by focusing on product diversification and transparency. Understanding these shifts is crucial for increasing CBD profits and ensuring long-term CBD business growth.
Emerging Cannabinoids and Personalization
- Consumers are increasingly interested in minor cannabinoids beyond CBD. This includes compounds like CBN (cannabinol) for sleep support and CBG (cannabigerol) for potential anti-inflammatory benefits. Artisanal CBD shops can differentiate by offering specialized formulations that highlight these unique hemp-derived products.
- There is a growing demand for personalized CBD products tailored to specific individual needs. A 2023 survey revealed that 70% of consumers are willing to pay more for customized health products. This trend allows businesses to offer bespoke solutions for anxiety, sleep, or pain relief, directly impacting artisanal CBD sales.
The global CBD market is projected to reach over $20 billion by 2025. This growth is accompanied by a renewed focus on customer education and transparency. Consumers seek clear labeling and third-party lab results to verify CBD product quality. Building trust through open communication about sourcing and testing is essential for an artisanal CBD shop to thrive in this evolving landscape.
Who Is the Target Audience for CBD Products?
The target audience for CBD products is diverse, encompassing various demographics with specific wellness needs. While broad, there are notable concentrations among different age groups and genders, each seeking solutions for distinct concerns. For an Artisanal CBD Products Shop like 'The Elevated Bloom,' understanding these segments is crucial for effective marketing and product curation.
Surveys indicate that approximately 33% of American adults have used CBD. Millennials and Gen X often use CBD for managing anxiety (31%) and general wellness (30%). In contrast, Baby Boomers frequently turn to CBD for joint and muscle pain relief (36% and 23%, respectively), highlighting a significant market among older adults seeking alternative wellness solutions. In fact, nearly 90% of adults aged 77 and older report using CBD.
Gender differences in CBD usage are also apparent. While some data suggests men are more likely to be regular users, other reports indicate women constitute a majority of CBD users at 59%. This varied data underscores the need for a nuanced marketing approach to reach both male and female consumers effectively. A substantial portion of users (62%) utilize CBD to address specific medical conditions, with pain, anxiety, and depression being the top three reasons.
Key Demographics for Artisanal CBD Products:
- Millennials & Gen X: Primarily seek CBD for anxiety and general wellness.
- Baby Boomers & Seniors: Focus on pain relief, especially joint and muscle discomfort.
- Gender Split: While data varies, both men and women are significant user groups, with some reports showing women as the majority.
- Needs-Based Users: A majority (62%) use CBD for specific conditions like pain, anxiety, or depression.
What Are the Legal Regulations for Marketing CBD Products?
The legal landscape for marketing CBD products in the USA is complex and primarily overseen by the FDA (Food and Drug Administration). Currently, the FDA prohibits marketing CBD as a dietary supplement or adding it to food products sold across state lines. This means businesses like The Elevated Bloom must navigate strict guidelines to ensure compliance and avoid making unsubstantiated claims.
Making specific health or therapeutic claims about your CBD products is illegal unless the product has undergone formal FDA drug approval. For example, the prescription drug Epidiolex is an FDA-approved CBD-based medication for certain seizure disorders. Without such approval, marketing must avoid implying that CBD can treat, cure, or prevent diseases. This necessitates a focus on educational content that informs consumers about CBD without crossing legal boundaries.
Marketing regulations also vary significantly by state. Some states, for instance, prohibit infusing CBD into food and beverages, while others have specific labeling, testing, and registration requirements. Advertising is often restricted from targeting minors; many states require evidence that the advertisement's audience is overwhelmingly over 21 years old. Businesses need to stay updated on both federal and individual state laws to operate legally and effectively.
Key Regulatory Considerations for Marketing Artisanal CBD:
- FDA Stance: The FDA has not approved any over-the-counter CBD drug and prohibits health claims for non-approved products.
- State Variations: Regulations differ widely by state, covering aspects like product infusion, labeling, and advertising age restrictions.
- Age Restrictions: Advertising must typically ensure the audience is predominantly over 21, avoiding any targeting of minors.
- Future Outlook: The FDA acknowledges a need for a new regulatory pathway for CBD and is working with Congress. This could lead to future changes, but businesses must comply with current rules.
The FDA has indicated that a new regulatory pathway is necessary for CBD products and is collaborating with Congress to develop it. Until new regulations are established, businesses like The Elevated Bloom must prioritize strict compliance with existing federal and state laws. Understanding these evolving rules is crucial for sustainable growth and avoiding legal penalties, as highlighted in discussions around the challenges of opening a CBD shop, such as those found on Financial Model's blog.
How Can I Build a Loyal Customer Base for My CBD Business?
Building a loyal customer base for an Artisanal CBD Products Shop like The Elevated Bloom requires a focused approach on customer retention. This involves effective loyalty programs, exceptional customer service, and establishing a trusted brand through clear education and transparency. For an artisanal CBD shop, quality and trust are paramount, as customers seek reliable, natural wellness solutions in a market that can be confusing.
Implement a spending-based loyalty program to incentivize repeat purchases. Customers should earn points for every dollar spent, which they can later redeem for discounts or free artisanal CBD products. This model encourages higher spending per purchase compared to simple visit-based rewards. For example, a customer spending $100 could earn 100 points, redeemable for a $5 discount on their next purchase, effectively increasing customer lifetime value.
Transparency builds trust, which is crucial for customer loyalty in the CBD market. Research indicates that 66% of CBD users try to buy the same brand consistently once trust is established. The Elevated Bloom can foster this trust by being fully transparent with third-party lab results for all handmade CBD products. Educating consumers on product quality, sourcing, and the benefits of specific hemp-derived products helps them make informed decisions and feel confident in their purchases.
Utilize email marketing to nurture customer relationships and strengthen CBD customer loyalty. Send personalized offers, educational content about cannabidiol and hemp-derived products, and requests for feedback. Offering exclusive discounts, birthday rewards, and referral incentives can further encourage word-of-mouth marketing and repeat business. This strategy helps maintain engagement and keeps your Artisanal CBD Products Shop top-of-mind for customers seeking high-profit margin CBD products to sell.
Key Strategies for CBD Customer Loyalty:
- Implement a Points-Based Loyalty Program: Reward customers for every dollar spent, allowing them to redeem points for discounts or exclusive artisanal CBD products. This incentivizes higher spending and repeat visits.
- Prioritize Transparency: Provide readily accessible third-party lab results for all products. This builds trust, as customers can verify the quality and purity of your handmade CBD products.
- Educate Your Customers: Offer clear, jargon-free information about CBD, its uses, and the unique qualities of your artisanal offerings. This empowers customers and positions your brand as an authority.
- Leverage Personalized Email Marketing: Send targeted offers, educational newsletters, and birthday rewards. Email marketing strategies for CBD shops are effective for nurturing relationships and driving repeat sales.
- Offer Exclusive Incentives: Provide special discounts or early access to new products for loyal customers. This makes them feel valued and encourages continued engagement with your brand.
How to Improve the Online Presence of My CBD Shop?
Improving the online presence of your Artisanal CBD Products Shop, like The Elevated Bloom, is crucial for increasing CBD profits and CBD business growth, especially given advertising restrictions. A robust strategy focuses on organic reach. Since direct paid advertising for cannabidiol and hemp-derived products is heavily restricted, content marketing and Search Engine Optimization (SEO) become your primary tools. Your goal is to establish your brand as a trusted authority in the artisanal CBD market, guiding health-conscious consumers to your premium selection.
Start by developing a professional website optimized for a CBD business. This site must be user-friendly, visually appealing, and highly educational. It should clearly present your artisanal CBD products, offering detailed descriptions and transparent information about CBD product quality. A well-structured website is the foundation for attracting organic traffic and converting visitors into loyal customers, contributing directly to artisanal CBD sales.
Key Strategies for Online Visibility
- Website Optimization for a CBD Business: Ensure your site is fast, mobile-responsive, and easy to navigate. A clear layout helps users find information quickly and improves their overall experience with your handmade CBD products.
- Comprehensive SEO Strategy: Research and target specific long-tail keywords like 'online marketing for niche CBD products' or 'best-selling artisanal CBD products.' This attracts highly motivated organic traffic from search engines, directly addressing how to attract more customers to your CBD store.
- High-Quality Content Marketing for a CBD Business: Create informative blog posts, detailed guides, and engaging videos. This content should explain the benefits and uses of artisanal CBD products, positioning your brand, The Elevated Bloom, as an expert. Importantly, avoid making illegal health claims, focusing instead on education and general wellness.
- Social Media Marketing for Artisanal CBD: Share your educational content across platforms. While direct product ads are often banned, building a community and engaging with your audience through valuable information is highly effective. This fosters CBD customer loyalty and helps build a brand for an artisanal CBD shop.
- Collaborating with Influencers for CBD Promotion: This is a powerful way to bypass direct advertising restrictions. Partner with influencers whose audience aligns with your target demographic. Their endorsements can significantly expand your reach and drive interest in your unique artisanal CBD offerings, leading to increased CBD shop revenue.
Focusing on these strategies ensures your online presence is not only visible but also credible and engaging. This approach maximizes your reach within the artisanal CBD market, converting casual browsers into dedicated patrons of The Elevated Bloom.
What Are the Best Pricing Strategies for Handmade CBD Goods?
The most effective pricing strategies for artisanal CBD products prioritize a value-based approach. This method considers not only your production expenses and competitor pricing but also the unique, perceived value of your handmade quality. For businesses like The Elevated Bloom, highlighting superior CBD product quality and small-batch production justifies premium pricing.
A crucial first step is calculating your Cost of Goods Sold (COGS). For CBD retailers, COGS typically ranges from 30% to 40% of total revenue. Ensuring your pricing comfortably covers these costs, along with all operational overhead, is fundamental for profitability. This detailed understanding allows you to set prices that sustain your business and allow for growth.
Aim for a competitive gross margin to ensure your Artisanal Cbd Products Shop thrives. Gross margins for CBD retailers can range from 30% to over 60%. For handmade or artisanal products, you can often price at the higher end of this spectrum. Emphasize unique ingredients, rigorous CBD product quality, and the care involved in small-batch production to justify these higher price points and attract customers seeking premium, natural wellness solutions.
Effective Pricing Tactics for Artisanal CBD
- Bundle Products: Offer CBD product bundles and deals. This strategy increases the average order value, even if the bundled price includes a slight discount. It encourages customers to explore more of your product line, such as combining CBD oil with a CBD topical.
- Psychological Pricing: Utilize pricing tactics like ending prices in .99 (e.g., $49.99 instead of $50.00) to make products appear more affordable. This subtle approach can significantly influence consumer perception and boost artisanal CBD sales.
- Tiered Pricing: Introduce different price tiers for various product sizes or potencies. For example, offer a smaller, lower-potency CBD tincture at an entry-level price and larger, higher-potency options at a premium. This caters to diverse customer needs and budgets, improving profit margins on CBD topicals and other items.
What Are Effective Upselling And Cross-Selling Techniques For CBD Products?
Effective upselling and cross-selling techniques for artisanal CBD products enhance customer value and increase average order value. These strategies focus on educating the customer, creating appealing product bundles, and providing personalized recommendations. For 'The Elevated Bloom,' this means guiding health-conscious consumers towards solutions that truly meet their needs, building trust and loyalty.
Upselling involves encouraging customers to purchase a higher-value item than their initial choice. For instance, if a customer is buying a standard CBD tincture, you might suggest a higher-potency version, explaining its enhanced benefits or a larger size for better long-term value. This technique is particularly effective when staff are well-trained on product benefits and can articulate the added value. Online, email marketing can proactively recommend premium CBD products to repeat customers, leveraging their past purchase data to make relevant suggestions.
Key Upselling Strategies for Artisanal CBD
- Educate on Potency: Train staff to explain how higher-potency CBD products can offer more significant therapeutic effects, justifying the increased price. For example, suggesting a 1500mg tincture over a 500mg one for chronic pain relief.
- Promote Larger Sizes: Highlight the per-milligram cost savings of purchasing a larger bottle of CBD oil or a multi-pack of CBD edibles. Customers save money over time, and your average transaction value increases.
- Introduce Premium Lines: For customers already familiar with CBD, suggest premium, full-spectrum, or organic-certified artisanal CBD products, emphasizing their purity and enhanced benefits.
Cross-selling focuses on recommending complementary products to a customer’s initial purchase. For 'The Elevated Bloom,' this could mean pairing a CBD topical cream with a CBD oil for targeted relief, explaining how they work synergistically. Creating curated product bundles is a highly effective cross-selling method. A 'Relaxation Kit' might include a CBD bath bomb, a calming tincture, and a scented CBD candle, addressing a specific wellness goal. These bundles simplify the purchasing decision for customers and significantly increase the average order value for the shop.
Effective Cross-Selling Tactics for CBD Shops
- Bundle Complementary Products: Design curated kits such as a 'Sleep & Calm Bundle' featuring CBD gummies and a CBD sleep aid, or a 'Recovery Pack' with CBD muscle balm and a tincture. These bundles can increase order value by 20-30%.
- Personalized Recommendations: Utilize customer purchase history. If a customer frequently buys CBD oil for anxiety, suggest a CBD-infused tea or a roll-on for on-the-go relief, explaining how these products provide different application methods for the same benefit.
- In-Store Displays: Arrange products logically. Place CBD topicals near tinctures, or CBD pet products near human CBD items, making it easy for customers to discover related items.
How to Partner With Other Local Businesses to Promote My CBD Shop?
Partnering with local businesses is a proven strategy to increase Artisanal CBD sales and attract more customers to your CBD shop, The Elevated Bloom. Focus on mutually beneficial collaborations with wellness-oriented companies. These include gyms, yoga studios, spas, and health food stores that share a similar target audience of health-conscious consumers. This approach expands your reach without significant marketing spend, contributing directly to CBD business growth.
Effective partnerships for an Artisanal CBD Products Shop involve offering exclusive benefits to the partner's clientele. For instance, you could propose providing exclusive discounts or product samples to their members or customers. A local gym might include a voucher for a free CBD topical sample in their new member welcome packages. This introduces your handmade CBD products to a relevant audience directly, helping to improve profit margins on CBD topicals and other items.
Key Partnership Strategies for Artisanal CBD Shops
- Develop Bundled Wellness Packages: Create unique offerings that combine your artisanal CBD products with a partner's services. An example is co-creating a 'Mind & Body Wellness Package' that includes a one-month yoga studio membership and an artisanal CBD tincture for relaxation. This provides enhanced value for customers and boosts CBD shop revenue.
- Host Joint Educational Events or Workshops: Collaborate on events that educate the community while promoting both businesses. A partnership with a local nutritionist could involve a seminar on plant-based wellness, featuring both your CBD products and their expertise. Such events build brand authority for The Elevated Bloom and attract more customers to your CBD store, leveraging content marketing for a CBD business.
- Cross-Promote In-Store: Set up a small display or information stand in a partner's location, and vice-versa. This physical presence can lead to direct referrals. Ensure any marketing materials clearly articulate the benefits of artisanal CBD products and how they align with the partner's services, reinforcing CBD product quality.
These collaborative efforts are essential for local SEO for a CBD products shop. They build community ties and increase visibility within your target demographic, making it easier to attract more customers to your CBD store. By focusing on shared values of wellness and natural solutions, partnerships become a powerful tool for increasing CBD profits and fostering CBD customer loyalty.
What Are The Biggest Challenges For A Cbd Business Owner?
For an Artisanal CBD Products Shop like The Elevated Bloom, facing specific industry hurdles is common. The biggest challenges for a CBD business owner involve three main areas: navigating complex regulations, overcoming marketing restrictions, and standing out in a crowded market. These factors directly impact profitability and growth for businesses selling hemp-derived products.
The lack of clear, federal regulation from the FDA creates significant uncertainty for cannabidiol (CBD) businesses. Owners must constantly monitor both federal guidelines and varying state laws regarding product formulation, labeling, and sales. For example, while the 2018 Farm Bill federally legalized hemp, individual states have diverse rules on CBD product quality and sales. This fragmented legal landscape makes it difficult to ensure consistent compliance across all operations, affecting everything from how you source high-quality, artisanal CBD products to how you manage inventory.
Marketing Hurdles for Artisanal CBD Sales
- Advertising Restrictions: Mainstream advertising channels like Google and Meta (Facebook/Instagram) have strict rules against promoting ingestible CBD products. This forces businesses to rely on alternative strategies.
- Alternative Strategies: To increase CBD profits and attract more customers, businesses must focus on organic methods. These include strong SEO for 'handmade CBD products marketing,' content marketing that educates consumers, and carefully selected influencer collaborations. This is crucial for online marketing for niche CBD products.
- Brand Building: Social media marketing for artisanal CBD requires creativity to bypass direct promotion bans. Focusing on lifestyle, wellness benefits, and customer testimonials can help build a brand for an artisanal CBD shop.
The CBD market is highly competitive, making it difficult for new or small businesses to differentiate their brand and achieve CBD business growth. Building a unique brand for an artisanal CBD shop like The Elevated Bloom requires a strong focus on several key areas. Emphasizing CBD product quality, ensuring transparency with lab testing results, and providing comprehensive customer education are vital. Creating a superior in-store or online experience, complete with personalized guidance, helps build CBD customer loyalty and answers the question, 'How can I build a loyal customer base for my CBD business?' This approach helps overcome competition and improves profit margins on CBD topicals and other high-profit margin CBD products to sell.