Dreaming of launching a thrilling mechanical bull riding business? Discover the essential steps to transform your vision into a profitable reality, from securing the right equipment to mastering event logistics. Ready to calculate your potential ROI and understand the financial intricacies? Explore a comprehensive mechanical bull riding events financial model to kickstart your entrepreneurial journey with confidence.
Steps to Open a Business Idea
Launching a mechanical bull riding business requires careful planning and execution across several key areas. This table outlines the essential steps, from initial concept development to ongoing business growth, providing a roadmap for aspiring entrepreneurs in this unique entertainment sector.
| Step | Description |
| Develop a Business Plan for Mechanical Bull Riding | Create a comprehensive plan detailing market analysis, operational strategies, and financial projections, including target market, pricing ($200-$400/hour), and competitive advantages. Financial projections should aim for a 20-40% net profit margin. |
| Secure Funding and Purchase Equipment for Mechanical Bull Riding | Obtain necessary funds for high-quality, commercial-grade mechanical bulls ($18,000-$35,000) and supporting equipment like safety mats and trailers ($5,000-$15,000). Consider reputable manufacturers offering warranties. |
| Obtain Necessary Insurance and Licenses for Mechanical Bull Riding | Secure comprehensive general liability insurance (estimated $5,000-$15,000 annually) and all required local, state, and federal permits and licenses for amusement rides and business operations. |
| Develop Safety Protocols and Train Operators for Mechanical Bull Riding | Establish rigorous safety protocols, including rider rules and mandatory briefings, and train operators proficiently in bull control, emergency procedures, first aid, and crowd management (training costs $200-$500 per operator). |
| Establish Marketing and Sales Strategies for Mechanical Bull Riding | Implement diverse marketing strategies, including digital marketing and local partnerships, focusing on keywords like 'mechanical bull rental business.' Network with event planners and offer competitive pricing ($250-$500 for a 3-hour minimum). |
| Set Up Operational Logistics for Mechanical Bull Riding | Ensure efficient logistics for transportation (bulls weigh 1,000-1,500 lbs), setup (30-60 minutes), and breakdown, requiring at least two trained staff members. Plan for secure, climate-controlled storage. |
| Build Client Relationships and Expand Services for Mechanical Bull Riding | Focus on excellent service and clear communication to foster repeat business. Consider expanding by acquiring more bulls, offering package deals, or targeting different market segments for diversified revenue. |
What Are Key Factors To Consider Before Starting Mechanical Bull Riding?
Starting a mechanical bull riding business, like 'Bucking Good Times,' involves more than just acquiring a bull. The initial investment is substantial. For instance, purchasing a commercial-grade mechanical bull can range from $10,000 to $30,000, and this figure doesn't include essential accessories like padding, a trailer for transport, or setup equipment. This upfront cost is a primary hurdle for many aspiring entrepreneurs in the event entertainment business.
Insurance is another critical consideration for any amusement ride business. You'll need robust general liability coverage. Depending on your coverage limits and geographic location, annual premiums for this type of insurance can fall anywhere between $3,000 and $10,000. Without adequate insurance, operating a mechanical bull is not only risky but also likely illegal in many jurisdictions, as detailed in resources discussing the cost to open a mechanical bull riding company.
Assessing market demand and understanding your competition are vital steps. While the broader party rental equipment market is experiencing significant growth, with projections showing a 55% CAGR from 2023 to 2030, the specific demand for rodeo bull rental varies greatly by region and the types of events you target. Thorough competitor analysis for mechanical bull rentals will help you identify opportunities and understand pricing strategies.
Operational logistics present their own set of challenges. How will you transport a mechanical bull for events? This typically requires a specialized trailer, which adds to the overall investment. You also need adequate, secure storage space for the equipment when it's not in use. Proper maintenance tips for mechanical bull equipment are also crucial to ensure longevity and safety.
Essential Considerations for a Mechanical Bull Rental Business
- Upfront Investment: Purchasing a mechanical bull can cost between $10,000 and $30,000, excluding necessary accessories and transportation.
- Insurance Costs: Annual general liability insurance for amusement ride businesses can range from $3,000 to $10,000.
- Market Analysis: Research local demand and competition for rodeo bull rental services.
- Operational Logistics: Plan for transportation, storage, and maintenance of the mechanical bull equipment.
Safety regulations are paramount when operating a mechanical bull riding company. You must adhere to strict safety guidelines for mechanical bull operations. This includes ensuring operators are properly trained for mechanical bull rides and that the bull itself is maintained in excellent working condition. Understanding the legal requirements for operating a mechanical bull is non-negotiable for a successful mechanical bull rental business.
How Much Does It Cost To Open Mechanical Bull Riding?
Starting a mechanical bull riding company, like 'Bucking Good Times', requires a significant upfront investment. The typical cost to open a mechanical bull riding business falls between $20,000 and $50,000. This range covers the essential elements needed to launch, including acquiring the core equipment, securing necessary insurance policies, and implementing initial marketing campaigns to attract your first clients for mechanical bull events.
The most substantial expense in setting up your mechanical bull rental business is the mechanical bull itself. For commercial use, suitable models designed for renting mechanical bulls can cost anywhere from $15,000 to $35,000. This price variation is largely dependent on the bull's features, such as its movement capabilities, safety settings, and overall durability. Investing in a robust, commercial-grade bull is crucial for ensuring longevity and providing a safe, exciting experience for party rental equipment services.
Key Startup Cost Breakdown for Mechanical Bull Business
- Mechanical Bull: $15,000 - $35,000
- Transport Vehicle & Trailer: $5,000 - $15,000
- Safety Mats & Fencing: $1,000 - $3,000
- Initial Marketing Materials: $500 - $2,000
Beyond the bull, other critical startup costs for a mechanical bull riding company include a reliable vehicle and trailer for transporting the equipment to various event locations. This can range from $5,000 to $15,000. Safety is paramount in the amusement ride business, so investing in high-quality safety mats and protective fencing is essential, typically costing between $1,000 and $3,000. Don't forget the initial investment in marketing materials to get your mechanical bull event hire service noticed.
Ongoing operational costs are also a factor when considering the profitability of a mechanical bull rental service. Budget for routine maintenance tips for mechanical bull equipment and operator training. These can add an estimated $500 to $2,000 annually. Proper maintenance ensures the mechanical bull's longevity and adherence to safety guidelines for mechanical bull operations, which is vital for any event entertainment business.
What Type Of Insurance Is Needed For Mechanical Bull Riding?
To successfully start a mechanical bull rental business, securing the right insurance is non-negotiable. Comprehensive general liability insurance is paramount. This type of policy is designed to cover potential bodily injury and property damage claims that might arise while your mechanical bull is in operation at events. Without it, a single accident could lead to devastating financial consequences for your mechanical bull riding company.
Policies for amusement ride businesses often require specific coverage tailored to the risks involved. For a mechanical bull rental business, annual premiums can typically fall between $4,000 and $12,000. This range depends on several factors, including the specific insurer, the chosen coverage limits—often set at $1 million to $2 million per occurrence—and the anticipated number of events you plan to handle. Understanding these variables is crucial when budgeting for your mechanical bull business.
Key Insurance Requirements for Mechanical Bull Rentals
- General Liability Insurance: Covers third-party bodily injury and property damage. This is the foundational policy for any mechanical bull event hire.
- Amusement Ride Coverage: Often a specific endorsement or policy type, this addresses the unique risks of operating an amusement device like a mechanical bull.
- Workers' Compensation Insurance: Mandatory if you hire employees. This covers medical expenses and lost wages for employees injured on the job, with rates varying by state and payroll, potentially adding 1-3% of total payroll.
- Equipment Insurance: Protects your investment in the mechanical bull itself against damage, theft, or loss. This is advisable for any business renting mechanical bulls.
If you plan to hire staff to operate the mechanical bull or manage events, workers' compensation insurance is a legal requirement in most places. The cost for this coverage varies significantly by state and is typically calculated as a percentage of your total payroll, often ranging from 1% to 3%. This ensures your team is protected, and you comply with labor laws when running your mechanical bull riding company.
Additionally, it's highly recommended to obtain equipment insurance. This coverage protects your mechanical bull against potential damage, theft, or other losses. The estimated annual cost for insuring a mechanical bull unit can range from $300 to $800. This investment safeguards your primary asset, crucial for the continued operation of your party rental equipment business. For a detailed breakdown of operational costs, including insurance, consider resources that explore the profitability of a mechanical bull rental service.
How Can I Market Mechanical Bull Riding Effectively?
To effectively market your mechanical bull riding company, focus on building a robust online presence and engaging with potential clients through targeted outreach. A professional website optimized for search terms like 'mechanical bull rental business' and 'event entertainment business' is a foundational step. Many successful operators invest between $500 to $2,000 for initial website development, with ongoing monthly costs for digital advertising typically ranging from $100 to $300 to maintain visibility and attract leads.
Directly targeting specific types of events significantly boosts marketing efficiency. This includes approaching organizers for corporate parties, local festivals, school functions, and private gatherings such as weddings and birthday celebrations. By understanding the unique entertainment needs of each event type, you can tailor your marketing messages and service packages for maximum impact.
Strategic Partnerships for Increased Reach
- Collaborate with Event Planners: Event planners are constantly seeking unique entertainment options for their clients. Offering them a competitive referral fee, often between 10-20% of the rental price, can establish a valuable partnership.
- Team up with Venues: Partnering with popular event venues can lead to consistent bookings. Offer venues a commission or a special rate for referring your mechanical bull rental service to their clients.
- Network with Other Rental Companies: Connect with businesses that offer complementary party rental equipment, such as bouncy castles, DJ services, or catering. Cross-promotion can open up new client bases.
Leveraging social media platforms with engaging content, such as videos of riders enjoying the mechanical bull and testimonials from satisfied clients, is also key. High-quality visuals and interactive posts can capture attention and drive inquiries. Consider running targeted social media ad campaigns that focus on specific geographic areas and demographics likely to book event entertainment.
Are There Specific Permits Or Licenses Required To Operate Mechanical Bull Riding?
Yes, operating a mechanical bull riding business, like 'Bucking Good Times,' typically requires obtaining specific permits and licenses. These requirements can vary significantly depending on your state, county, and even local municipality. Amusement ride businesses are generally subject to strict regulations to ensure public safety, and this extends to mechanical bulls. It's crucial to research the exact regulations in your operating area to ensure full compliance before launching your mechanical bull event hire service.
Many jurisdictions mandate annual inspections and operational permits for companies that rent out mechanical bulls. The cost for these permits can range from $50 to $500 annually, depending on the specific location and the thoroughness of the inspection process. For example, some states may require the mechanical bull equipment itself to undergo safety certifications or inspections, often aligning with standards set by the American Society for Testing and Materials (ASTM). These specific equipment inspection fees can add an additional $200 to $500 to your startup costs.
Mandatory Business and Operational Licenses
- General Business License: This is a fundamental requirement for any business. Costs are typically between $50-$200 annually. This ensures your mechanical bull riding company is legally recognized.
- Amusement Ride Permit: Many areas require a specific permit for operating amusement rides, including mechanical bulls. This often involves safety inspections.
- Event-Specific Permits: Depending on where you host events, you might need additional permits for temporary operations, especially if operating on public property or at specific venues.
Beyond the general business license, which is universally required and typically costs between $50-$200 per year, you’ll likely need an amusement ride permit. This permit is essential for any business involved in renting out amusement rides, such as a mechanical bull rental business. Failure to secure these licenses can lead to significant fines and the closure of your business, impacting your ability to provide party rental equipment or inflatable bull hire services.
Some states or local governments may also require specific safety certifications or inspections for the mechanical bull equipment itself. These often align with established safety standards, such as those from ASTM International. The cost for these equipment-specific inspections can range from $200 to $500. Understanding these legal requirements is a vital step when you plan to start a mechanical bull business, ensuring a smooth and compliant launch for your rodeo bull rental service.
Develop A Business Plan For Mechanical Bull Riding
Creating a solid business plan is the absolute first step when you want to start a mechanical bull rental business. Think of it as your roadmap. It's where you lay out everything from who your potential customers are to how you'll make money and what it will cost. This document is crucial, especially if you're looking for ways to fund your mechanical bull business, like getting a small business loan or even applying for grants. Lenders and investors really want to see detailed financial forecasts to understand the potential profitability of a mechanical bull rental service.
Your business plan should really dig into your market analysis. Who are you trying to reach? This could be corporate events looking for unique team-building activities, private parties wanting some excitement, or even large festivals and fairs. You'll also need to figure out your pricing. For mechanical bull rentals, a common range is between $200-$400 per hour, often booked for 3-4 hour blocks. It's also important to identify what makes your mechanical bull event hire stand out from the competition.
- Target Market Identification: Clearly define segments like corporate events, private parties, festivals, weddings, and fairs.
- Pricing Strategy: Set competitive rates, considering factors like rental duration, bull complexity, and included services. Average rates often fall between $200-$400 per hour for 3-4 hour packages.
- Competitive Advantages: Outline what makes your mechanical bull riding company unique, such as superior equipment, exceptional customer service, or specialized event packages.
- Operational Plan: Detail logistics like transportation, setup, staffing needs for mechanical bull companies, and safety protocols.
When you're putting together your financial projections, be thorough. You need to estimate your startup costs, which include buying a mechanical bull for commercial use (prices can vary widely, but expect tens of thousands of dollars), insurance, transportation, and marketing. Then, outline your ongoing operating expenses, like maintenance, fuel, and potential staff wages. Forecasting your revenue based on your pricing and expected bookings is key. The goal for a mechanical bull rental business is often a healthy net profit margin, typically aiming for 20-40% after all initial investments and ongoing costs are accounted for. This detailed financial picture is what helps secure financing options for a mechanical bull business.
Secure Funding and Purchase Equipment for Mechanical Bull Riding
Starting a mechanical bull riding company, like Bucking Good Times, requires significant upfront capital. Securing adequate funding is your first major hurdle. This can be achieved through various avenues, including personal savings, applying for traditional bank loans, or attracting investment capital from angel investors or venture capitalists. The amount needed will depend on the scale of your operation, but it's essential to have a solid financial plan in place before making any commitments.
The most substantial investment for your mechanical bull rental business will be the mechanical bull itself. For commercial use, you'll need a high-quality, durable unit designed for frequent operation. Prices for new, commercial-grade mechanical bulls typically range from $18,000 to $35,000. Reputable manufacturers such as Galaxy Multi Rides and Top Gun Mechanical Bulls offer reliable options. When buying a mechanical bull for commercial use, always inquire about warranties and post-sale support. A well-maintained unit can last between 5 to 10 years.
Essential Mechanical Bull Riding Equipment Costs
- Mechanical Bull: $18,000 - $35,000 (new, commercial-grade)
- Safety Mats & Inflatable Surrounds: $5,000 - $15,000 (essential for rider safety)
- Control Console: Included with most bulls, but ensure it's user-friendly.
- Heavy-Duty Trailer: Crucial for how to transport a mechanical bull for events. Costs vary, but budget approximately $5,000 - $15,000 depending on size and features.
Beyond the bull, several other critical pieces of equipment are necessary to operate a safe and professional mechanical bull event hire service. This includes robust safety mats and inflatable surrounds to cushion falls, a reliable control console for the operator, and, crucially, a heavy-duty trailer. This trailer is vital for how to transport a mechanical bull to various event locations, whether it's a private party or a larger corporate event. These additional purchases can add another $5,000 to $15,000 to your initial outlay, so factor them into your overall budget when calculating the cost to open a mechanical bull riding company.
Obtain Necessary Insurance And Licenses For Mechanical Bull Riding
Securing the right insurance is absolutely essential when you start a mechanical bull business. It's not optional. The most critical type is general liability insurance. This protects your mechanical bull rental business from claims that could arise from accidents or injuries during a ride. Without it, you're taking on significant personal financial risk.
For a business like 'Bucking Good Times' that involves active entertainment, you can anticipate annual insurance premiums to be in the range of $5,000 to $15,000. This figure is based on industry standards for event entertainment businesses that feature physical activities, reflecting the inherent risks involved in renting out mechanical bulls.
Required Permits and Licenses for Your Mechanical Bull Event Hire
Beyond insurance, you'll need to navigate the world of permits and licenses. These are crucial for operating legally and ensuring your mechanical bull riding company is above board. You'll need to research what's required at the local, state, and possibly even federal levels. This often includes specific licenses for operating amusement rides and general business operating permits.
Compliance with safety standards is frequently a prerequisite for obtaining these licenses. For instance, many jurisdictions will expect your mechanical bull operations to adhere to guidelines set by organizations like ASTM F24, which provides standards for amusement rides and devices. Maintaining these standards is key to keeping your licenses valid.
Key Legal and Safety Compliance Areas for Mechanical Bull Rentals
- General Liability Insurance: Mandatory coverage to protect against third-party claims of injury or property damage.
- Amusement Ride Licenses: Specific permits required by many states and cities to operate mechanical rides.
- Business Operating Permits: Standard licenses needed to run any business, regardless of industry.
- Safety Guideline Adherence: Compliance with established safety standards, such as those from ASTM F24, is often a licensing condition.
- Operator Training Records: Maintaining documentation of staff training on safe mechanical bull operation.
When starting a mechanical bull rental business, understanding these legal and insurance requirements is a foundational step. It ensures that your venture, 'Bucking Good Times', can operate smoothly and safely, providing fun without unforeseen liabilities. Successfully obtaining these ensures you can confidently offer your mechanical bull event hire services.
Develop Safety Protocols And Train Operators For Mechanical Bull Riding
Establishing rigorous safety protocols is fundamental for 'Bucking Good Times,' ensuring participant safety and minimizing liability risks during mechanical bull event hire. This commitment to safety is paramount for any mechanical bull riding company aiming for long-term success.
Clear rules for riders are essential. These typically include age, height, and weight restrictions, as well as a strict policy against alcohol consumption before or during participation. Mandatory safety briefings before each ride are also crucial. Proper setup of safety mats and inflatable surrounds is non-negotiable for absorbing any falls. These measures are vital for any mechanical bull rental business.
Training operators for mechanical bull rides is critical. They must be proficient in controlling the bull's speed and bucking patterns. Equally important is their ability to execute emergency stop procedures swiftly and effectively. This hands-on training ensures they can manage the amusement ride safely.
Essential Operator Training Components
- Proficiency in controlling the mechanical bull's speed and bucking patterns.
- Expertise in emergency stop procedures.
- Knowledge of first aid and basic medical response.
- Skills in crowd management to maintain order and safety.
- Understanding of mechanical bull equipment maintenance tips.
Operator training should encompass more than just operation; it should include first aid certification and crowd management techniques. Additionally, training should cover essential maintenance tips for mechanical bull equipment to ensure the longevity and reliability of your assets. Certified training programs for operators can range from $200 to $500 per operator, a worthwhile investment for a mechanical bull riding company.
Establish Marketing And Sales Strategies for Mechanical Bull Riding
To successfully launch and grow your Mechanical Bull Riding business, a robust marketing and sales strategy is crucial. This involves identifying your target audience and reaching them through various channels. Think about who would benefit most from your unique entertainment service, like birthday parties, corporate events, or even local festivals. A well-thought-out plan ensures your business, 'Bucking Good Times,' gets noticed and booked.
Develop a Strong Online Presence
Creating a powerful online presence is key to attracting customers for your mechanical bull rental business. Focus on search engine optimization (SEO) by incorporating relevant keywords that potential clients are likely to use. This includes terms such as 'mechanical bull rental business,' 'rodeo bull rental,' and 'inflatable bull hire.' A well-optimized website and active social media profiles will help you appear in search results when people are looking for exciting event entertainment.
Forge Local Partnerships and Network Strategically
Building relationships with other businesses and professionals in the event industry can significantly boost your client base. Actively network with event planners, wedding coordinators, corporate event organizers, and school administrators. These connections often lead to direct referrals and opportunities for your mechanical bull rental service. Consider offering referral incentives to encourage repeat business from your partners. For instance, partnering with a local event venue could open doors to multiple bookings.
Implement Diverse Marketing Tactics
A multi-faceted marketing approach will ensure you reach a broad spectrum of potential customers. Digital marketing, including social media advertising and local SEO, is essential. Local partnerships, as mentioned, provide invaluable leads. Additionally, participating in relevant trade shows, such as those for event planning or party rentals, allows you to showcase your mechanical bull directly to industry professionals and potential clients. This hands-on approach can be very effective for an amusement ride business.
Offer Competitive and Value-Driven Pricing
When determining pricing for your mechanical bull rentals, aim for a balance between competitiveness and profitability. A common pricing structure for a mechanical bull rental is around $250-$500 for a 3-hour minimum. This price typically includes the operator and setup. It's important to highlight the unique value proposition: providing an unforgettable experience and a memorable attraction for any event. Clearly communicate what is included in your price to avoid confusion and manage customer expectations.
Key Marketing and Sales Activities for Mechanical Bull Rentals
- Digital Marketing: Utilize social media ads, local SEO, and content marketing targeting keywords like 'mechanical bull rental business.'
- Local Partnerships: Network with event planners, wedding coordinators, corporate organizers, and schools for referrals.
- Trade Shows: Exhibit at industry events to showcase your mechanical bull and connect with potential clients.
- Pricing Strategy: Offer competitive rates, typically $250-$500 for a 3-hour minimum, emphasizing the unique experience.
- Value Proposition: Clearly communicate the unforgettable memories and excitement your mechanical bull provides.
Set Up Operational Logistics For Mechanical Bull Riding
To successfully run a mechanical bull riding business like 'Bucking Good Times', efficiently managing operational logistics is crucial. This covers everything from getting your equipment to the event site, setting it up, and taking it down smoothly. It’s about ensuring the experience is seamless for your clients and their guests.
Transporting Your Mechanical Bull
Moving your mechanical bull to various event locations requires careful planning. You’ll need a suitable vehicle and trailer, capable of handling the bull’s weight. Commercial mechanical bulls typically weigh between 1,000 to 1,500 lbs. Ensuring your transport is robust and reliable is a key step in starting a mechanical bull business.
Streamlining Setup and Breakdown
A quick and efficient setup and tear-down process is vital for a mechanical bull rental business. Each setup and breakdown typically takes between 30 to 60 minutes. This task requires a minimum of two trained staff members. Having a well-rehearsed procedure ensures you can maximize your time at each event.
Essential Storage Considerations
- Secure a safe and climate-controlled environment for storing your mechanical bull and associated equipment.
- Proper storage protects your investment, preventing damage from weather or unauthorized access.
- This is important for the longevity of your amusement ride business equipment and ensuring it's ready for the next mechanical bull event hire.
When considering how to start a mechanical bull business, these logistical details are fundamental. They directly impact your efficiency, client satisfaction, and the overall profitability of your mechanical bull riding company. Proper planning here sets the foundation for successful mechanical bull rentals.
Build Client Relationships And Expand Services For Mechanical Bull Riding
Cultivating strong client relationships is paramount for the long-term success of your mechanical bull rental business. Focus on delivering exceptional service at every event. This means being punctual, ensuring the mechanical bull is in perfect working order, and having well-trained, friendly operators. Clear communication, from the initial booking to post-event follow-up, builds trust and encourages repeat business. Happy clients are also your best marketers, often leading to valuable referrals for your mechanical bull event hire service.
Actively solicit feedback after each event. This shows clients you value their input and are committed to continuous improvement. A simple post-event survey can uncover areas for enhancement, whether it's operator interaction, setup efficiency, or the overall rider experience. Addressing any issues promptly demonstrates professionalism and a dedication to client satisfaction. For instance, if a client mentions a minor concern about the bull's speed calibration, addressing it swiftly can prevent future problems and solidify their loyalty to your mechanical bull riding company.
Expanding Your Mechanical Bull Business Offerings
- Acquire Additional Equipment: Investing in more mechanical bulls diversifies your capacity and allows you to service multiple events simultaneously, significantly boosting revenue potential. A single commercial mechanical bull can cost between $10,000 and $30,000, so strategic expansion is key.
- Offer Package Deals: Bundle your mechanical bull rentals with other popular party rental equipment. Partnering with providers of bounce houses, photo booths, or even sound systems can create attractive all-inclusive packages. This makes your service more convenient for clients and increases the average rental value.
- Consider Inflatable Bull Hire: Explore offering inflatable bull options. These can be a more budget-friendly alternative for certain events or demographics, broadening your market reach. This is a good way to test new markets before committing to more significant equipment purchases.
- Diversify Market Segments: Look beyond private parties. Large-scale public events, county fairs, festivals, and long-term corporate rentals offer substantial revenue opportunities. Targeting these larger markets can provide consistent income streams and increase the overall profitability of your mechanical bull rental business.
Serving diverse market segments is crucial for sustainable growth in the amusement ride business. While private parties are a great starting point for a mechanical bull rental business, expanding to larger venues can significantly increase your income. For example, securing a contract for a week-long fair or a series of corporate team-building events can provide a predictable revenue stream. This strategic diversification helps mitigate the seasonality often associated with event entertainment businesses.