Are you looking to elevate your luxury home staging business to unprecedented profitability? Discover five strategic approaches designed to significantly boost your earnings, transforming your services into a lucrative enterprise. Explore how to unlock your business's full potential and achieve remarkable financial success by implementing these proven methods, detailed further at financialmodel.net.
Strategies to Maximize Profitability
Implementing a multi-faceted approach to profitability is crucial for luxury home staging businesses. By strategically optimizing pricing, enhancing operational efficiency, leveraging advanced marketing techniques, diversifying service offerings, and cultivating strategic partnerships, companies can significantly increase their revenue and profit margins in the high-end market.
| Strategy | Impact |
| Optimize Pricing For Luxury Home Staging Services | Potential for premium fee structures based on value-added services, increasing revenue by 15-25%. |
| Enhance Operational Efficiency For Luxury Home Staging Services | Reduces costs and increases project throughput, potentially improving profit margins by 10-20% through optimized inventory and streamlined processes. |
| Implement Advanced Marketing For Luxury Home Staging Services | Attracts affluent clients and differentiates the brand, potentially increasing qualified inquiries by 25-30%. |
| Diversify Service Offerings For Luxury Home Staging Services | Captures additional revenue streams, potentially increasing overall client revenue by 20-35% through expanded service packages. |
| Build Strategic Partnerships For Luxury Home Staging Services | Ensures a consistent pipeline of high-value projects, potentially increasing new business leads by 70-80% and improving overall profitability. |
What Is The Profit Potential Of Luxury Home Staging Services?
The profit potential for Luxury Home Staging Services is substantial. This is largely due to the high value of luxury properties and the proven impact that professional staging has on both the selling price and the speed of a sale. For businesses in this niche, it presents a strong pathway to maximize overall home staging business profits. This sector is particularly lucrative for those focused on upscale property presentation.
Industry data highlights the significant benefits of staging. According to the Real Estate Staging Association (RESA) in 2023, staged homes sell approximately 73% faster than those that are not staged. Furthermore, a significant 85% of staged homes sell for between 6% and 25% more than their unstaged counterparts. These figures underscore the tangible value staging brings to high-end real estate transactions.
Luxury properties, generally defined as those valued at $1 million and above, often see staging costs fall within the range of 0.5% to 2% of the list price. Despite these costs, the return on investment for luxury home staging can be remarkable, with reports indicating an average increase of 5% to 15% above the asking price. This makes it a highly profitable venture for specialized staging companies, contributing to significant high-end home staging revenue.
Successful luxury home staging businesses can achieve impressive financial results. Gross profit margins often range from 40% to 60%. After accounting for operational costs, net profit margins typically fall between 15% and 30%. These metrics position profitable luxury staging services as a highly rewarding business model. For more insights into the financial aspects, consider resources like cost to open a luxury home staging service.
Key Financial Benchmarks for Luxury Home Staging Profitability
- Gross Profit Margins: Typically 40-60%, reflecting the premium pricing and value delivered in the luxury market.
- Net Profit Margins: Often range from 15-30% after operational expenses, indicating strong profitability.
- ROI for Clients: Staged luxury homes can see an average return of 5-15% above asking price.
- Sales Speed: Staged homes sell up to 73% faster than unstaged properties, improving cash flow.
- Price Increase: 85% of staged homes sell for 6-25% more than unstaged homes.
How Can Luxury Home Staging Businesses Increase Profit Margins?
To maximize profit margins in the luxury home staging sector, businesses like 'Opulent Impressions Staging' must focus on strategic pricing, operational efficiency, and smart inventory management. These core areas directly impact profitability by increasing revenue capture and reducing overhead costs. Implementing a multi-tiered service model is a key strategy for boosting luxury staging income.
Optimizing Pricing for Luxury Home Staging Services
- Tiered Pricing Models: Offer distinct service levels, such as basic, premium, and bespoke luxury packages. This allows for higher revenue capture by catering to different client needs and property values. For instance, a premium staging package for a property valued at $5 million could range from $25,000 to $50,000, significantly enhancing luxury staging income.
- Value-Based Pricing: Align pricing with the perceived value and potential return on investment for the client. For luxury properties, the staging's impact on sale price and speed can justify premium fees, directly contributing to high-end home staging revenue.
Enhancing Operational Efficiency in Luxury Home Staging
- Streamlining Logistics: Optimize delivery, setup, and takedown processes. Efficient scheduling and route planning can reduce transportation costs and labor time.
- Technology Integration: Utilize software for inventory tracking, project management, and client communication. This can cut down on administrative overhead by 10-15%, directly improving profit margins in high-end staging. Digital tools ensure better resource allocation and reduce errors.
- Standardized Processes: Develop repeatable staging procedures for common property types. This reduces planning time and ensures consistent quality, making operations more cost-effective.
Strategically Managing Inventory
- Curated Inventory Selection: Focus on high-quality, versatile pieces that appeal to the luxury market. Avoid overstocking, which ties up capital and increases storage costs.
- Inventory Rotation: Regularly update inventory to maintain a fresh look and align with current luxury market trends. This also helps in managing the lifecycle of assets and identifying items for potential sale or replacement.
- Damage Control and Maintenance: Implement strict protocols for handling and maintaining inventory to minimize damage. Repairing or replacing damaged items quickly prevents further depreciation and ensures pieces are always presentable.
Client Acquisition Strategies for Luxury Stagers
- Exclusive Real Estate Partnerships: Collaborate with high-end real estate agencies and top-producing agents who specialize in luxury properties. These partnerships can lead to a consistent stream of qualified leads.
- Referral Programs: Encourage satisfied clients and partners to refer new business. Referral-based clients often have a 30% higher lifetime value and lower acquisition costs, contributing to profitable luxury staging services.
- Targeted Marketing: Focus marketing efforts on affluent demographics and luxury property platforms. Digital marketing, social media engagement, and participation in luxury real estate events can attract affluent clients for home staging.
What Are The Most Effective Revenue Strategies For High-End Staging?
Maximizing revenue for luxury home staging businesses like 'Opulent Impressions Staging' hinges on a multi-faceted approach. The most effective strategies involve diversifying service offerings beyond basic staging, concentrating on premium home styling that appeals to affluent buyers, and diligently establishing robust referral networks. This ensures a consistent flow of high-value projects, boosting overall profitability.
Expanding service offerings can significantly increase average project revenue. For instance, offering pre-listing consultations, luxury property styling specifically for high-quality photography, and post-sale design services can add an estimated 15-25% to typical project earnings. A pre-listing consultation alone might be priced between $500 to $1,500, providing an immediate revenue stream.
Cultivating exclusive partnerships is crucial for securing a steady pipeline of high-value projects. Collaborating with top-tier real estate agents, luxury property developers, and renowned interior designers can generate a substantial portion of new business, potentially 60-70%. These relationships are foundational for attracting clients in the upscale property market.
Key Revenue Generation Strategies
- Diversify Service Offerings: Include consultations, photography styling, and post-sale design.
- Focus on Premium Styling: Elevate interiors to command top dollar.
- Build Referral Networks: Partner with luxury real estate professionals and designers.
- Implement Retainer Models: Secure recurring income for portfolio management.
Implementing a subscription or retainer model can create predictable, high-end home staging revenue. This is particularly effective for clients focused on real estate investment returns, where continuous upscale property presentation is key. Such models ensure stable cash flow and facilitate long-term business growth, as discussed in financial planning for luxury home staging businesses.
For businesses like 'Opulent Impressions Staging,' optimizing pricing is paramount for luxury home staging profitability. Understanding the return on investment for luxury home staging services allows for strategic adjustments that reflect the premium value delivered. This ensures that the business can effectively scale and improve profit margins in the competitive high-end staging market.
Where Can Luxury Home Staging Companies Find Affluent Clients?
To maximize profits in luxury home staging, identifying and attracting affluent clients is paramount. These clients typically have a higher capacity to invest in professional staging, understanding its impact on real estate investment returns. Focusing efforts on segments of the market that consistently deal with high-value transactions ensures a steady stream of profitable projects.
High-net-worth individuals often work with specialized real estate agents who cater to the luxury market. Building strong relationships with these agents is a direct pathway to affluent sellers. Agents who represent properties averaging over $1 million, for instance, are likely to have clients who recognize the value of upscale property presentation. A consistent referral from such an agent can significantly boost a luxury home staging business's revenue.
Attending exclusive luxury real estate events provides unparalleled networking opportunities. These gatherings are attended by top-tier agents, developers, and potential clients. Events hosted by prestigious organizations like Christie's International Real Estate or Sotheby's International Realty offer direct access to individuals who are actively involved in or purchasing high-end properties. These events can be key to client acquisition strategies for luxury stagers.
Leveraging sophisticated digital marketing strategies is crucial for reaching affluent buyers and sellers. This includes targeted search engine optimization (SEO) for phrases like 'attracting affluent clients for home staging.' Social media platforms like Instagram and Pinterest, which are highly visual, are ideal for showcasing exquisite interior design and premium home styling. A well-executed digital campaign can lead to a 5-10% increase in qualified leads for luxury staging services.
Key Avenues for Reaching Affluent Clients
- Target High-Net-Worth Real Estate Agents: Cultivate relationships with agents specializing in luxury properties, where average home prices often exceed $1 million. These agents represent clients who prioritize premium home styling.
- Attend Exclusive Luxury Real Estate Events: Participate in events hosted by luxury real estate firms or design shows to network directly with potential clients and their representatives.
- Implement Sophisticated Digital Marketing: Utilize SEO for relevant keywords and targeted social media advertising on platforms like Instagram and Pinterest to capture the attention of affluent homeowners. This can improve profit margins in high-end staging.
By focusing on these strategic approaches, luxury home staging companies can effectively connect with their target demographic, ensuring a consistent flow of business and enhancing their ability to maximize profits. This targeted client acquisition is fundamental for profitable luxury staging services and overall business growth.
Why Is Strategic Pricing Crucial For Luxury Staging Profitability?
Strategic pricing is absolutely essential for a luxury home staging business to thrive. It's not just about covering costs; it's about signaling the premium nature of your services. Get it right, and you attract the right clients who value quality and are willing to pay for it. Get it wrong, and you risk devaluing your brand or scaring away potential customers. A well-thought-out pricing strategy ensures that your value proposition for luxury home staging clients is crystal clear, justifying the investment they make in your expertise.
Think of pricing as a direct reflection of the value you provide. In the luxury market, clients expect a certain level of sophistication and exclusivity. Underpricing can inadvertently suggest lower quality, attracting clients who might not be a good fit for a high-end service. Conversely, overpricing without a solid justification based on demonstrable results or unique offerings can be a major deterrent. Finding that sweet spot is key to maximizing revenue for luxury property stylists, ensuring a steady stream of profitable luxury staging services.
Luxury Home Staging Pricing Benchmarks
- Luxury home staging services typically charge between 1% to 3% of the home's total value.
- The average project fee can range significantly, often falling between $5,000 and $50,000+. This wide range depends heavily on the scale of the project, the amount of inventory required, and the duration of the staging engagement.
- For example, a $2 million luxury property might incur staging costs of $20,000 to $60,000, as detailed in insights on luxury home staging costs.
To effectively maximize profits and cater to a diverse luxury clientele, offering tiered packages or customized proposals is a smart move. This flexibility allows for nuanced negotiations on contracts for luxury staging projects. By aligning your service packages with the specific needs and scale of each luxury property, you can ensure that your pricing accurately reflects the value delivered. This approach is vital for maximizing revenue for luxury property stylists and achieving consistently profitable luxury staging services.
For instance, a basic staging package might cover essential living areas, while a premium package could include all rooms, exterior staging, and even digital rendering services. This allows affluent clients to choose the level of service that best suits their property and budget. Businesses like Opulent Impressions Staging understand that offering this range is how they attract and retain clients in the competitive upscale property presentation market, ultimately boosting luxury staging income.
What Unique Services Can Boost Profit For Luxury Home Staging Businesses?
To maximize profits in luxury home staging, 'Opulent Impressions Staging' can implement several unique service offerings. These go beyond traditional staging by adding significant value for affluent clients and commanding premium pricing. By focusing on bespoke solutions, the business can differentiate itself in the competitive high-end market and boost overall revenue.
Virtual Staging with High-End Digital Renderings
Virtual staging, particularly for properties under renovation or for clients who are geographically distant, presents a cost-effective strategy. This approach can reduce the need for extensive physical inventory while still effectively showcasing an aspirational lifestyle. For luxury home staging companies, this service can potentially add 10-15% to their service offerings, making it a valuable addition to their profit strategies.
Private Collection Curating
Curating art and unique decor pieces from exclusive galleries or private collections for specific projects adds a bespoke touch that commands higher fees. This elevates the luxury home staging service beyond standard interior design. Such a specialized offering can increase a project's overall value by 20-30%, directly contributing to maximizing home staging business profits.
'White Glove' Move-In Service
Offering a post-sale 'luxury concierge' or 'move-in styling' service creates an additional revenue stream and enhances client retention. This service could involve clients purchasing the staged items or implementing a new design scheme post-purchase. For luxury home staging businesses, this can add between $2,000-$10,000 per client, improving high-end home staging revenue.
Expanding Service Offerings for Increased Profitability
- Virtual Staging: Leverages digital renderings to showcase properties, especially useful for clients abroad or homes undergoing renovation. This can add 10-15% to service revenue.
- Bespoke Curation: Sourcing unique art and decor from private collections offers a personalized touch, increasing project value by 20-30%.
- Concierge Move-In Styling: A post-sale service that aids clients with settling into their new luxury home, generating an additional $2,000-$10,000 per client.
How Do You Measure ROI For Luxury Home Staging Services?
Measuring the return on investment (ROI) for Luxury Home Staging Services like Opulent Impressions Staging is crucial for demonstrating value to clients and understanding business profitability. It involves tracking how staging impacts a property's sale. Key financial metrics are essential here, focusing on both the financial uplift for the seller and the business's own financial health. This approach helps solidify the value proposition for upscale property presentation.
A commonly used metric to quantify the financial impact is the 'Staging ROI.' This is calculated by dividing the increase in the sale price of a property (or the higher sale price achieved due to staging) by the total cost of the staging service. For luxury properties, studies and industry data frequently show that this ROI can range from 400% to over 1000%. This significant return highlights how staging can more than pay for itself, making it a compelling investment for sellers of high-end homes.
Key Metrics for Luxury Home Staging ROI
- Increase in Sale Price: The difference between the sale price of a staged luxury home and its estimated sale price if unstaged.
- Reduced Days on Market (DOM): The time it takes for a staged property to sell compared to unstaged properties.
- Client Satisfaction and Repeat Business: Qualitative feedback and ongoing relationships with real estate professionals and homeowners.
Reduced days on market (DOM) is another critical indicator of success. Luxury properties that are professionally staged often see a dramatic decrease in the time they spend on the market. While unstaged luxury homes might linger for 90 days or more, staged properties, particularly those handled by services like Opulent Impressions Staging, can sell in as little as 30 days or less. This faster sale directly benefits sellers by reducing their carrying costs, such as mortgage payments and property taxes, and indirectly boosts luxury staging income for the business through quicker project turnover and a higher volume of completed projects.
Beyond quantifiable financial gains, qualitative indicators of ROI are equally important for luxury home staging businesses. These include client testimonials and the generation of repeat business from real estate professionals. Positive feedback and consistent referrals confirm the tangible value Opulent Impressions Staging provides to its clients, reinforcing its reputation in the luxury market. This qualitative data is invaluable for successful marketing for luxury home staging, as it builds trust and showcases the effectiveness of premium home styling.
Optimize Pricing For Luxury Home Staging Services
Optimizing pricing is a cornerstone strategy for maximizing profits in a luxury home staging business like Opulent Impressions Staging. Moving beyond simple hourly rates or square footage can unlock significant gains. The focus shifts to the value delivered, ensuring fees accurately reflect the enhanced selling potential of the property.
Implementing a value-based pricing model is crucial. Instead of charging solely based on the size of the home, fees should be tied to the perceived increase in property value and the reduction in time it spends on the market. For instance, a staging investment of $10,000 that helps achieve a sale price $100,000 higher than expected strongly justifies a premium fee structure. This approach directly links your service to tangible financial returns for the client, a key aspect of profitable luxury staging services.
Tiered Service Packages for High-End Homes
- Signature Collection: A comprehensive staging package for entire luxury properties, typically ranging from $25,000 to $75,000+.
- Elite Bespoke: Tailored staging for key areas of a high-end home, priced between $10,000 and $25,000.
- Platinum Premiere: Focused staging for critical rooms or a select number of high-impact spaces, with costs starting around $5,000.
Developing tiered service packages allows luxury home staging businesses to cater to a wider spectrum of luxury clients and property needs. Options like a 'Signature Collection,' 'Elite Bespoke,' or 'Platinum Premiere' can appeal to different investment levels, from partial staging to complete property transformations. These packages, with price points potentially ranging from $5,000 to $75,000+, are instrumental in boosting luxury staging income.
Flexible contract terms also play a vital role in improving profit margins in high-end staging. Offering an initial staging period, say 60 days, with options for bi-weekly or monthly extensions at a reduced rate, can create a steady stream of recurring revenue. This strategy not only enhances client satisfaction by ensuring the property remains impeccably staged but also contributes to sustained high-end home staging revenue.
Enhance Operational Efficiency For Luxury Home Staging Services
Boosting luxury staging income hinges on fine-tuning how your luxury home staging services operate. By streamlining processes and managing resources smartly, your business can significantly increase its profit margins. This focus on operational efficiency is key to maximizing home staging business profits.
Optimize Inventory Management for Profitability
Effective inventory management is a cornerstone for profitable luxury staging services. Investing in robust inventory management software can revolutionize how 'Opulent Impressions Staging' handles its assets. This technology allows for precise tracking of every piece of furniture and decor, including its current location and condition. Such meticulous tracking helps minimize losses due to damage or misplacement, directly reducing replacement costs. By optimizing inventory turnover, which can see improvements of 15-20%, businesses can free up capital and ensure high-demand items are readily available, directly impacting profitability.
Standardize Staging Processes for Cost Savings
To achieve cost-effective strategies for luxury home staging companies, standardizing core operational processes is essential. This includes creating consistent workflows for initial client consultations, developing design proposals, the actual staging of properties, and the subsequent destaging. Implementing project management tools can further streamline these workflows, leading to a reduction in labor hours by an estimated 10-15% per project. This efficiency gain translates directly into lower operational costs and improved profit margins for high-end home staging.
Implement Strategic Staffing Solutions
Strategic staffing is vital for profitable luxury staging operations. 'Opulent Impressions Staging' can benefit from a flexible staffing model that combines a core team of in-house designers with a network of trusted freelance contractors. This approach ensures that the business has the capacity to handle peak demand periods without incurring excessive fixed overheads. By intelligently allocating resources and leveraging external talent when needed, businesses can maintain optimal staffing levels, manage labor costs effectively, and enhance overall profitability in the luxury market.
Key Strategies for Operational Efficiency
- Invest in inventory management software: Track items, locations, and condition to minimize losses and optimize turnover by 15-20%.
- Standardize workflows: Streamline consultations, proposals, staging, and destaging using project management tools to cut labor hours by 10-15%.
- Strategic staffing: Combine in-house designers with freelance contractors to manage workload and control overhead costs for profitable luxury staging.
Implement Advanced Marketing For Luxury Home Staging Services
Implementing advanced marketing for Luxury Home Staging Services is vital for attracting affluent clients and differentiating your brand in a competitive market. This approach focuses on showcasing the unique value and sophisticated results your business, Opulent Impressions Staging, delivers to the high-end real estate sector. By targeting the right audience with compelling visuals and authoritative content, you can significantly boost inquiries and secure more profitable projects, ultimately maximizing luxury home staging profit strategies.
To attract affluent clients for home staging, developing a visually stunning online portfolio is paramount. This portfolio should feature high-resolution photography and immersive virtual tours of past luxury staging projects. Demonstrating the exquisite results achieved through Opulent Impressions Staging's curated designs and exclusive furnishings is key. Industry insights suggest that top-tier portfolios can increase client inquiries by 25-30%. This visual evidence directly communicates the aspirational interiors that resonate with high-net-worth buyers, showcasing the tangible benefits of premium home styling and contributing to boosting luxury staging income.
Leveraging targeted digital marketing campaigns is another crucial element for maximizing revenue in high-end home staging. Platforms like LinkedIn are excellent for connecting with real estate professionals, while Instagram is ideal for reaching luxury lifestyle consumers. Using long-tail keywords such as 'successful marketing for luxury home staging' helps to precisely target specific demographics interested in upscale property presentation. This strategic approach ensures that your marketing efforts are focused on those most likely to engage with your services, thereby improving profit margins in high-end staging.
Establishing thought leadership further solidifies your position as an authority in luxury market trends. This can be achieved by contributing articles to reputable luxury real estate publications, hosting webinars focused on upscale property presentation, or speaking at industry events. By sharing expertise and insights, Opulent Impressions Staging can build credibility and attract clients seeking the best in luxury home staging. This positions the business as a go-to resource, which is essential for attracting affluent clients for home staging and enhancing overall profitability.
Key Advanced Marketing Tactics for Luxury Home Staging
- Online Portfolio Excellence: Create a visually rich portfolio with professional photography and virtual tours of completed luxury projects. This demonstrates the quality of your work and can increase inquiries by 25-30%.
- Targeted Digital Campaigns: Utilize platforms like LinkedIn for real estate professionals and Instagram for luxury consumers, employing specific keywords like 'successful marketing for luxury home staging' to reach your ideal clientele.
- Thought Leadership: Contribute to luxury real estate publications, host webinars on upscale property presentation, or speak at industry events to establish your business as an expert in the luxury market.
Diversify Service Offerings For Luxury Home Staging Services
To maximize profits in a Luxury Home Staging Services business, expanding your service menu is a smart move. This approach allows you to tap into new revenue streams from both existing and new clients, significantly boosting your overall income. It’s about offering more value and capturing a larger share of the client’s total home-related spending.
Introduce 'Design-to-Sell' Consultations
A key strategy to increase profits in luxury home staging is to offer 'Design-to-Sell' consultations. These consultations focus on providing expert recommendations for renovations and upgrades before a property hits the market. This service can command a separate fee, often ranging from $1,500 to $5,000 per consultation. By offering this valuable pre-listing advice, you not only generate immediate revenue but also position your business as the ideal choice for the subsequent staging project, thereby securing future work.
Offer Post-Sale Interior Design and Furnishing
Transforming a one-time luxury home staging client into a long-term interior design client is a powerful way to maximize revenue. After a successful staging and sale, offer services such as interior design and furnishing for the client's new residence. This can involve allowing clients to purchase or lease the staged items they loved, or commissioning custom design work tailored to their new home. This strategy extends the client relationship and creates a consistent, high-end income stream.
Strategic Partnerships for Expanded Reach
- Partner with luxury developers to provide model home merchandising services. This can lead to substantial, ongoing contracts and consistent high-end home staging revenue.
- Collaborate with owners of high-end short-term rental properties for ongoing styling and refresh services. This creates a recurring revenue model and expands your market presence in the luxury segment.
Exploring strategic partnerships is crucial for maximizing revenue for luxury property stylists. Collaborating with luxury developers for model home merchandising means you can secure significant contracts that provide consistent income. Similarly, working with owners of high-end short-end rental properties for regular styling and updates creates a reliable, recurring revenue stream. These alliances not only generate revenue but also broaden your business's reach within the affluent market.
Build Strategic Partnerships For Luxury Home Staging Services
Building strong strategic partnerships is a cornerstone for scaling a luxury home staging company like Opulent Impressions Staging. This approach ensures a steady flow of high-value projects and directly impacts profit margins. By cultivating these relationships, you create a more predictable revenue stream and enhance your overall business growth.
Forge Exclusive Real Estate Brokerage Relationships
To maximize profits in luxury home staging, forge exclusive relationships with top-tier luxury real estate brokerages and their individual agents. Offering preferred rates or dedicated service lines in exchange for consistent referrals can significantly boost your client acquisition. In fact, such partnerships can account for 70-80% of new business leads, making them a critical component of profitable luxury staging services.
Collaborate with High-End Design Professionals
Expand your reach by collaborating with high-end interior designers, architects, and custom home builders. By providing staging services for their projects, you can secure valuable referrals for new construction or renovation opportunities. These projects often demand extensive premium home styling, offering substantial revenue potential and contributing to interior design business growth.
Access Premium Inventory Through Showroom Partnerships
- Partner with luxury furniture showrooms, art galleries, and high-end home decor suppliers.
- Gain access to exclusive inventory at wholesale prices or through consignment arrangements.
- Optimize inventory management for luxury staging profitability and reduce significant capital outlay.
These collaborations are vital for optimizing inventory management for luxury staging profitability. By securing access to exclusive inventory at wholesale prices or on consignment, companies like Opulent Impressions Staging can significantly reduce their capital outlay. This strategy directly supports the goal of maximizing revenue for luxury property stylists and improving profit margins in high-end staging.