Dreaming of launching your own jewelry business? Understanding the initial investment is paramount, as costs can range significantly depending on your niche and scale, from sourcing materials to marketing your unique creations. Are you prepared to explore the financial roadmap for your glittering venture? Discover the essential startup expenses and how to budget effectively by reviewing our comprehensive Ethical Artisan Jewelry Financial Model.
Startup Costs to Open a Business Idea
Launching a jewelry business requires careful consideration of various upfront expenses. The following table outlines the typical startup costs associated with establishing a jewelry venture, providing a range from minimum to maximum estimates for each category.
# | Expense | Min | Max |
---|---|---|---|
1 | Legal and Registration Fees | $50 | $2,000 |
2 | Initial Inventory and Materials | $1,000 | $5,000+ |
3 | Jewelry Making Tools and Equipment | $300 | $10,000+ |
4 | Website Development and E-commerce Platform | $20 | $10,000+ |
5 | Marketing and Branding | $200 | $2,000 |
6 | Packaging and Shipping | $300 | $1,300 |
7 | Business Insurance | $300 | $1,800 |
Total | $2,170 | $32,100+ |
How Much Does It Cost To Open Jewelry?
The cost to start a jewelry business can vary dramatically, depending on your chosen business model. For instance, launching an online, home-based jewelry operation might only require a few thousand dollars. However, establishing a physical retail jewelry store could easily run into the hundreds of thousands. Understanding these different scales is crucial when creating your starting a jewelry company budget.
For those focusing on artisan jewelry and handmade pieces, the average startup costs for a handmade jewelry brand often fall between $5,000 and $20,000. This initial investment typically covers essential elements like initial inventory, the necessary jewelry making tools and supplies for a startup, and basic marketing efforts to get your brand noticed in the competitive jewelry market trends.
If your vision is an online jewelry boutique, the initial investment jewelry business typically requires $3,000-$10,000. This budget is allocated towards website development cost for an online jewelry boutique, which can range from monthly subscriptions for platforms like Shopify starting at $29/month to custom-built sites costing $2,000-$5,000+. It also includes securing initial inventory and investing in photography equipment costs for jewelry product shots to showcase your items effectively.
For aspiring jewelry entrepreneurs looking to open a small custom jewelry shop with a physical presence, the cost to start a jewelry business can range from $50,000 to $150,000. This higher figure accounts for significant expenses such as rent for a retail jewelry store location, the purchase of specialized equipment for jewelry creation or display, and a more substantial initial inventory to stock the shop.
Key Jewelry Business Startup Expenses
- Initial Inventory: This is a significant portion of the startup costs, especially for a physical store. For a small operation, budgeting $2,000-$10,000 for initial inventory is common.
- Tools and Equipment: Depending on the type of jewelry made, this can range from basic pliers and cutters (around $100-$500 for a beginner) to specialized casting or polishing equipment (potentially $1,000-$5,000+).
- Website Development & E-commerce Platform: An online presence is vital. Costs can range from $30/month for basic platforms to $2,000-$5,000+ for custom-designed websites.
- Marketing and Advertising: Allocating funds for social media ads, SEO, or attending trade shows is essential. A new jewelry brand might budget $500-$2,000 monthly for initial marketing.
- Legal and Administrative Fees: Expenses for registering a jewelry LLC, obtaining business licenses for a jewelry company, and potentially trademarking your brand can range from $300-$1,500.
- Packaging and Shipping: For an e-commerce jewelry store, professional packaging and reliable shipping solutions are critical, with costs potentially starting at $200-$1,000 for initial supplies.
- Insurance: Jewelry business insurance cost for a small operation can range from $500-$1,500 annually.
When creating your financial projections for a small jewelry business, it's important to consider all potential jewelry business startup costs. For example, the cost of jewelry making tools and supplies for a startup can vary widely. For someone just beginning to craft artisan jewelry, a starter kit might cost around $200-$500, while a more established jewelry entrepreneur might invest thousands in high-quality equipment. This mirrors the insights found in discussions about the profitability of ethical artisan jewelry, highlighting that quality inputs often lead to better outputs.
How Much Capital Typically Needed Open Jewelry From Scratch?
The capital required to launch a jewelry business from scratch varies significantly based on your chosen business model. For a small-scale operation, particularly one focusing on artisan jewelry like Adorn & Co., a realistic starting budget generally falls between $5,000 and $50,000. This range accounts for essential elements like initial inventory, marketing efforts, and foundational business setup.
If your vision for a jewelry business is primarily online, the focus shifts. For an online-first model, the capital needed to start a custom jewelry shop typically centers on inventory, digital marketing, and website development. A common initial inventory cost estimate for an online jewelry business operating from home is between $1,000 and $5,000. Furthermore, marketing and advertising costs for new jewelry businesses can range from $500 to $2,000 monthly during the crucial first year of operation.
Should you decide to establish a small workshop or studio for your jewelry making, this adds another layer of initial investment. The cost of setting up a jewelry workshop for beginners, which includes essential tools and safety equipment, can add an estimated $2,000 to $10,000 to your overall starting a jewelry company budget. This investment ensures you have the necessary equipment to produce your unique pieces efficiently and safely.
Key Startup Cost Categories for a Jewelry Business:
- Initial Inventory: This is often the largest upfront cost, covering raw materials or finished pieces. For online businesses, estimates range from $1,000-$5,000.
- Tools and Equipment: For a physical workshop, expect to spend between $2,000-$10,000 on tools, machinery, and safety gear.
- Website Development: Creating an e-commerce platform can cost anywhere from $500 to $5,000+ depending on complexity and features.
- Marketing and Advertising: Budgeting $500-$2,000 monthly in the first year is common for driving initial traffic and sales.
- Legal and Administrative Fees: Costs for registering a jewelry LLC, obtaining business licenses, and potential legal consultations can range from $200 to $1,500.
- Packaging and Shipping Supplies: Essential for online sales, these costs can start from $100-$500 for initial supplies.
Can You Open Jewelry With Minimal Startup Costs?
Yes, it is absolutely possible to start a jewelry business, like Adorn & Co., with minimal startup costs. This is often achieved by focusing on lean operational models. For instance, leveraging dropshipping or print-on-demand services can significantly reduce the need for initial inventory investment. Alternatively, beginning with a very small, curated collection of artisan-crafted pieces allows for controlled growth and lower upfront expenses. Many successful jewelry entrepreneurs have launched their ventures with less than $1,000.
A common strategy for minimizing initial jewelry business startup costs involves prioritizing essential jewelry making tools and supplies. For beginners, a basic set of hand tools might range from $300 to $1,000. Additionally, sourcing initial materials in small batches is crucial, helping to avoid the often high wholesale jewelry supplier account minimums that can strain a startup budget. This approach allows for a more gradual investment as sales begin to generate revenue, aligning with the principles discussed in how to open ethical artisan jewelry businesses.
Strategies to Reduce Jewelry Business Startup Costs
- Leverage Online Sales Channels: Start by selling through social media platforms or participating in local craft fairs. Booth fees for craft fairs can range from $50 to $500 per event, which is considerably less than opening a physical store.
- Start Small with Inventory: Instead of stocking a vast inventory, focus on a few core designs. You can gauge customer interest before committing to larger material purchases.
- Utilize Dropshipping or Print-on-Demand: These models eliminate the need to hold inventory, as products are created and shipped only when an order is placed.
- DIY Marketing: Utilize free social media marketing and content creation to build brand awareness, reducing the need for expensive advertising campaigns early on.
- Source Materials Wisely: Look for smaller suppliers or buy materials in smaller quantities initially. This helps manage the jewelry business initial inventory cost estimate and avoids large upfront commitments.
The cost to start a jewelry business from scratch can be surprisingly manageable. For example, a jewelry entrepreneur might allocate around $300-$1,000 for basic hand tools like pliers, cutters, and mandrels. Initial material costs for a small batch of artisan jewelry could be another $200-$500. This focused approach on essentials allows aspiring jewelry entrepreneurs to test the market and build a customer base before making larger investments. This is a key aspect of creating a realistic budget for starting a small jewelry business.
What Are The Essential Startup Costs For A Jewelry Business?
Starting a jewelry business like Adorn & Co. involves several key initial investments to get off the ground. These essential startup costs cover the foundational elements needed to legally operate and begin selling your unique, ethically sourced pieces. Understanding these expenses is crucial for any aspiring jewelry entrepreneur planning their budget.
Legal and Administrative Costs
Before you can sell a single piece, you'll need to handle the legalities of setting up your business. This includes registering your business name and structure. For instance, registering a jewelry LLC can range significantly, typically from $50 to $500, depending on your specific state's regulations. Additionally, obtaining the necessary business licenses and permits for a jewelry company might add another $20 to $200. These costs ensure your business operates legally and professionally.
Initial Inventory Investment
A significant portion of your initial investment will go towards your first batch of jewelry. The cost to start a jewelry business heavily relies on the type and quantity of materials and finished pieces you plan to offer. For a startup, budgeting anywhere from $1,000 to $10,000 for initial inventory is common. This range allows for a diverse selection of artisan jewelry to appeal to discerning customers, reflecting the quality and uniqueness Adorn & Co. aims to provide.
Tools, Supplies, and Equipment
To create and present your jewelry effectively, you'll need the right tools and supplies. The cost of jewelry making tools and supplies for a startup can vary based on the complexity of your designs. Beyond basic tools like pliers and cutters, consider specialized equipment for your workshop. Crucially for online sales, investing in quality photography equipment for jewelry product shots is vital. A basic setup for this can range from $200 to $1,000, ensuring your pieces are showcased attractively.
Marketing and Online Presence
To reach your target audience, basic marketing efforts are essential. This includes building an online presence to connect wearers with your unique pieces. While specific figures can fluctuate wildly, consider allocating a portion of your budget for initial marketing and advertising costs for new jewelry businesses. This could include website development costs for an online jewelry boutique, which can range from $500 to $5,000 or more, depending on the features and custom design required.
Key Jewelry Business Startup Expenses Breakdown
- Legal Fees: $50 - $500 for business registration (e.g., LLC).
- Business Licenses: $20 - $200 for permits to operate.
- Initial Inventory: $1,000 - $10,000, depending on product range and volume.
- Photography Equipment: $200 - $1,000 for a basic product photography setup.
- Website Development: $500 - $5,000+ for an e-commerce platform.
Do I Need A Large Budget To Start A Jewelry Business?
No, a substantial budget isn't a strict requirement to launch a jewelry business. For instance, focusing on an online-only model or a niche like ethically sourced, artisan jewelry, as seen with brands like 'Adorn & Co.', allows for a more lean startup. Many successful jewelry entrepreneurs begin their journey as side hustles with initial investments under $5,000. These businesses often grow by reinvesting profits, gradually scaling their operations. The typical initial expenses for an online jewelry store are notably lower than those for a physical, brick-and-mortar establishment.
While a larger budget can certainly accelerate growth, enabling broader inventory selection or securing prime retail space, strategic planning is key. By concentrating on direct-to-consumer sales channels, you can effectively minimize the need for significant upfront capital. This approach aligns with the trend of lean startups, where agility and cost-efficiency are prioritized, much like the foundational principles discussed in starting an ethical artisan jewelry business.
Key Startup Cost Considerations for a Jewelry Business:
- Initial Inventory: The cost of jewelry making tools and supplies for a startup can range from $200 to $1,000+, depending on the complexity and materials used. For example, initial inventory for a handmade jewelry brand might range from $500 to $2,000.
- Website Development: Building an e-commerce website for an online jewelry boutique typically costs between $500 and $5,000, depending on customization and features.
- Marketing and Advertising: Budgeting for marketing and advertising costs for new jewelry businesses is crucial. An initial allocation of $300 to $1,500 per month is common for digital marketing efforts.
- Legal and Registration: Expenses for registering a jewelry LLC can range from $100 to $800, plus potential legal fees for business setup, which might be $500 to $2,000.
- Packaging and Shipping: Packaging and shipping costs for an e-commerce jewelry store can add $2 to $10 per order, depending on materials and shipping distance.
- Photography: Photography equipment costs for jewelry product shots can be an initial investment of $200 to $1,000 for basic setups.
The cost of starting a jewelry business from scratch varies widely. For a handmade jewelry brand, the average startup costs can be as low as $1,000 to $3,000 if you already possess some basic tools and materials. This often includes costs for basic jewelry making tools, initial supplies, and setting up an online presence. Understanding these initial expenses is vital for creating realistic financial projections for a small jewelry business.
When considering how much capital you need to start a custom jewelry shop, it's important to factor in specialized tools and potentially higher-quality materials, which might push initial investment towards the $3,000 to $7,000 range. However, many entrepreneurs successfully navigate these costs by sourcing materials wisely and beginning with a limited, curated collection. The financial model for ethical artisan jewelry, for example, often emphasizes quality over quantity, impacting initial inventory cost estimates positively.
Legal And Registration Fees For Jewelry
Starting your jewelry business, Adorn & Co., requires attention to legal and registration necessities. These foundational steps ensure your operation is legitimate, protected, and compliant with regulations. Understanding these initial expenses is a crucial part of your jewelry business startup costs.
Registering Your Business Name and Entity
One of the first steps in setting up your jewelry company is registering its name. This process helps to protect your brand identity and prevent others from using a similar name. If you plan to operate as a formal entity like a Limited Liability Company (LLC), there will be state filing fees involved. Expenses for registering a jewelry LLC can range from $50 to $500 for these state filing fees. This is a key component of the cost to start a jewelry business.
Obtaining an Employer Identification Number (EIN)
If you plan to hire employees or operate as a corporation or partnership, you'll need an Employer Identification Number (EIN) from the IRS. This number acts like a social security number for your business. Fortunately, obtaining an EIN is a free service provided by the IRS. This is a straightforward part of managing your jewelry making business expenses.
Business Licenses and Permits
Depending on your location and how you plan to sell your artisan jewelry, you may need specific business licenses and permits. These can include a general business license, a seller's permit for collecting sales tax, and potentially permits related to operating from home or a workshop. The cost to get a business license for a jewelry company can vary significantly, typically ranging from $50 to $200, depending on local and state requirements. This is an important consideration for your starting a jewelry company budget.
Additional Legal Expenses for LLC Formation
- State Filing Fees for LLC: $50 - $500. This fee covers the official registration of your LLC with the state.
- Legal Fees for Operating Agreement: $500 - $1,500. While not always mandatory, having a lawyer draft your operating agreement provides crucial legal protection and defines ownership and operational procedures for your jewelry business.
These legal and registration fees are essential for establishing a solid foundation for Adorn & Co. They are unavoidable jewelry business startup costs that ensure long-term compliance and brand protection. Planning for these expenses is vital for any jewelry entrepreneur.
Initial Inventory and Materials For Jewelry
The largest upfront cost for a jewelry business like Adorn & Co. is typically the initial inventory and raw materials. This investment directly shapes the variety and quality of pieces you can offer to customers, significantly impacting your sales potential from day one. For a small online operation, budgeting between $1,000 to $5,000 for initial stock is a common starting point. This covers essential metals, gemstones, findings, and even some finished artisan pieces if you're sourcing ready-made items.
The quantity and type of materials needed will vary greatly. For instance, starting with a focus on delicate sterling silver pieces with semi-precious stones will have a different cost structure than offering intricate gold designs with diamonds. Understanding your niche within the jewelry market trends is crucial for making informed purchasing decisions. This initial inventory investment is a core component of your jewelry business startup costs.
When sourcing from wholesale jewelry suppliers, be aware of their minimum order requirements. These can range from as little as $100 to over $1,000 per order. Meeting these minimums dictates the initial level of stock you can acquire, directly influencing your starting a jewelry company budget. For businesses focusing on high-value items, this cost can escalate rapidly, making careful financial planning essential for a new jewelry entrepreneur.
Factors Influencing Initial Jewelry Inventory Costs
- Scale of Operation: A small, home-based business will require less initial stock than a business planning for a physical storefront or extensive online catalog.
- Type of Jewelry: Precious metals and gemstones (like gold, platinum, diamonds) are significantly more expensive than base metals and synthetic stones.
- Sourcing Strategy: Buying raw materials and crafting pieces yourself can be more cost-effective than purchasing finished wholesale jewelry, but requires different skill sets and tools.
- Supplier Minimums: Wholesale jewelry supplier account minimums can dictate the breadth and depth of your initial inventory selection.
- Product Variety: Offering a wide range of styles, materials, and price points necessitates a larger initial investment in inventory.
For Adorn & Co., a meticulous approach to selecting initial materials is key. This means identifying suppliers who align with the brand's commitment to ethically sourced components. The cost of setting up a jewelry workshop for beginners, which includes specialized tools, also feeds into the overall initial investment. These tools are necessary for crafting unique, artisan jewelry, but represent a separate expense category from the materials themselves.
Jewelry Making Tools And Equipment For Jewelry
The cost of jewelry making tools and supplies forms a significant portion of the initial investment for a jewelry business, particularly for those focusing on unique, artisan-crafted pieces like Adorn & Co. These are essential for creating your signature designs.
For a jewelry entrepreneur starting a home-based operation, the outlay for fundamental tools can range substantially. You'll need basics such as:
- Pliers (round nose, chain nose, flat nose)
- Wire cutters
- Hammers (rawhide, ball peen)
- A soldering torch (like a butane torch)
- Mandrels for shaping rings and bracelets
If your vision for Adorn & Co. includes more intricate techniques or a larger production capacity from the outset, setting up a more advanced jewelry workshop becomes necessary. This expanded setup would include items like a dedicated jeweler's bench, polishing equipment (such as a flex shaft or rotary tool with polishing attachments), and potentially specialized casting tools for metalwork. The investment for a beginner-friendly, yet more comprehensive, jewelry workshop can range from $2,000 to $10,000 or even more, depending on the specific machinery and quality of tools selected.
Essential Jewelry Making Tool Costs Breakdown
- Basic Hand Tools (Pliers, Cutters, Hammers): Typically $100 - $400
- Soldering Equipment (Torch, Solder, Flux, Safety Gear): Typically $150 - $600
- Measuring Tools (Calipers, Rulers): Typically $50 - $150
- Finishing Tools (Files, Sandpaper, Polishing Compounds): Typically $75 - $200
- Jeweler's Bench: $100 - $500 (for a basic model)
When budgeting for your jewelry business startup, consider that these tool costs are an initial investment. As your business grows, you may need to upgrade or acquire more specialized equipment to expand your product line or improve efficiency. For example, investing in a good quality bench vise or a dremel tool can significantly enhance your crafting capabilities.
Website Development and E-Commerce Platform for Jewelry
For 'Adorn & Co.' to thrive in today's market, establishing a strong online presence is absolutely essential. The cost of developing a website for an online jewelry boutique represents a significant portion of initial jewelry business startup costs. This digital storefront is where customers will discover and purchase your unique, ethically sourced pieces.
When considering the cost to start a jewelry business, the website is a key investment. For a basic e-commerce setup, platforms like Shopify or Etsy are popular choices. These typically range from $20 to $30 per month, plus a percentage on each sale. For a more robust and branded experience, a custom-built website can escalate the jewelry business initial inventory cost estimate, potentially costing anywhere from $2,000 to $10,000 or more. This price tag depends heavily on the complexity of features, design, and functionality you require for your artisan jewelry brand.
Essential E-commerce Platform Costs
- Monthly Subscription Fees: Platforms like Shopify or Etsy cost around $20-$30 per month.
- Transaction Fees: A percentage of each sale is typically charged by e-commerce platforms.
- Custom Website Development: This can range from $2,000 to over $10,000, depending on features.
- Software Subscriptions: For jewelry inventory management, expect costs from $10 to $100 per month, varying with features and inventory volume.
Beyond the website itself, consider the necessary software subscriptions that support your jewelry making business expenses. Efficient jewelry inventory management is crucial for a growing business. These software solutions can add an extra layer to your starting a jewelry company budget, with monthly costs typically ranging from $10 to $100, depending on the sophistication of the features and the volume of inventory you manage.
Marketing And Branding For Jewelry
Marketing and advertising costs are vital for a new jewelry business like Adorn & Co. to build brand awareness and connect with customers who appreciate unique, ethically sourced pieces. Without strategic promotion, even the most exquisite artisan jewelry can go unnoticed in a crowded market.
Essential Photography Equipment Costs for Jewelry
High-quality product photography is non-negotiable for an online jewelry business. Investing in the right equipment ensures your pieces are showcased beautifully, driving customer interest. Budgeting for key items like lightboxes, cameras, and lighting can range significantly. For instance, a good quality setup might cost anywhere from $200 to $1,000. This initial investment in photography equipment costs for jewelry product shots is crucial for creating compelling online listings that accurately represent the craftsmanship and detail of your artisan jewelry.
Initial Marketing Budget for Brand Building
Launching a jewelry company requires a focused approach to marketing to establish your brand presence. Initial marketing efforts for Adorn & Co. could include several channels, each with its own cost implications. Social media advertising, for example, might require a monthly budget of $100-$500 to reach your target audience effectively. Complementing this with search engine optimization (SEO) for organic visibility is also key. For businesses looking to connect in person, attending local craft fairs can be highly beneficial, with costs per event ranging from $50 to $500. Considering these avenues, a realistic total allocation for initial brand building and marketing and advertising costs for new jewelry businesses could fall between $500 and $2,000.
Key Marketing Investment Areas for Jewelry Startups
- Social Media Advertising: Allocate $100-$500 per month for targeted campaigns on platforms like Instagram and Pinterest, essential for showcasing visual products.
- Photography Equipment: Budget $200-$1,000 for cameras, lighting, and backdrops to capture professional-quality images of your jewelry.
- Local Events: Reserve $50-$500 per event to participate in craft fairs or local markets, providing direct customer interaction and sales opportunities.
- Website Development: Factor in costs for a professional e-commerce website, which can range from $500 to $5,000 depending on features and design.
Packaging and Shipping For Jewelry
For an e-commerce jewelry business like Adorn & Co., packaging and shipping represent significant, recurring expenses, but they also require an initial investment in supplies to get started. This initial outlay is crucial for presenting your artisan jewelry professionally and ensuring it reaches customers safely.
The initial investment for branded packaging, which includes items like custom boxes, elegant pouches, and branded tissue paper, can range from $200 to $1,000. This cost is heavily influenced by the level of customization you desire and the volume of your initial orders. High-quality, personalized packaging is essential for creating a memorable unboxing experience, a key differentiator in the competitive jewelry market.
Initial Packaging and Shipping Supply Costs
- Branded Packaging: Expect an initial outlay of $200 - $1,000 for custom boxes, pouches, and tissue paper, depending on customization and order volume.
- Shipping Supplies: Additional costs for mailers, labels, and postage scales can add another $100 - $300 to your startup budget.
- Ongoing Shipping Costs: These costs vary significantly, typically ranging from $3 - $15 per order, depending on package weight, destination, and chosen shipping speed.
Beyond the aesthetic packaging, you'll need essential shipping supplies. This includes sturdy mailers or boxes designed to protect delicate jewelry, reliable shipping labels, and a postage scale for accurate weight measurements. These items might add an additional $100 to $300 to your initial expenses. The ongoing shipping costs themselves will fluctuate based on the volume of orders and their destinations, generally falling between $3 and $15 per order.
Business Insurance For Jewelry
Protecting your jewelry business, like 'Adorn & Co.', from unforeseen events is crucial. Business insurance is a necessary startup and ongoing expense to shield you against potential losses and liabilities. This coverage is a vital part of a comprehensive jewelry business plan, ensuring financial stability even when the unexpected happens.
General Liability Insurance Cost
For a small jewelry company, general liability insurance is a fundamental protection. It typically covers claims related to bodily injury or property damage that might occur on your premises or as a result of your business operations. The average cost for this essential coverage for a small jewelry company generally falls between $300 to $1,000 annually. This amount can vary based on factors like your location, the scope of your operations, and your claims history.
Additional Jewelry Business Insurance Coverage
Beyond general liability, consider specialized coverage tailored to the unique risks of the jewelry market. Product liability insurance is particularly important, especially if you offer unique, artisan-crafted pieces that could potentially cause harm or damage. Additionally, coverage for inventory theft or damage, whether from a break-in, fire, or other disaster, is highly recommended for any jewelry entrepreneur. These additional coverages can add an extra $200 to $800 per year to your insurance costs. Therefore, the total estimated cost of business insurance for a jewelry company can range from approximately $500 to $1,800 annually. This investment safeguards your initial investment jewelry business and ensures you can continue your jewelry entrepreneurship without catastrophic financial setbacks.
Key Insurance Considerations for a Jewelry Business
- General Liability Insurance: Protects against third-party bodily injury and property damage claims.
- Product Liability Insurance: Essential for artisan jewelry, covering claims arising from defective products.
- Inland Marine (Floater) Insurance: Covers inventory, tools, and equipment against theft, damage, or loss, especially during transit or at off-site events like craft fairs.
- Commercial Property Insurance: Protects your business location (if applicable) and its contents from damage.
- Cyber Liability Insurance: Important if you handle customer data online for your e-commerce jewelry store.