What Are the Startup Costs for a Meal Kit Subscription Box?

Considering launching a meal kit subscription box business? Understanding the initial financial outlay is paramount; have you factored in costs like ingredient sourcing, packaging, and marketing, which can range from $50,000 to $200,000+? To navigate these essential startup expenses and build a robust financial roadmap, explore a comprehensive meal kit subscription financial model.

Startup Costs to Open a Business Idea

Establishing a meal kit business requires careful consideration of various upfront expenses. The following table outlines the estimated startup costs associated with key components, providing a range for each category to aid in financial planning.

# Expense Min Max
1 Cost Of Kitchen Equipment For A Small Meal Kit Business $20,000 $70,000
2 Legal And Licensing Fees For A Meal Kit Startup $2,000 $10,000
3 Cost Of Food Inventory For A New Meal Kit Venture $5,000 $20,000
4 Expenses Associated With Website And App Development For Meal Kits $10,000 $50,000
5 Marketing And Advertising Budget For A Meal Kit Subscription $15,000 $50,000
6 Food Packaging Supplies For Meal Kit Boxes $3 $8 (per kit)
7 Initial Working Capital For A Meal Kit Startup $20,000 $70,000
Total $72,000 $270,000

How Much Does It Cost To Open Meal Kit Subscription Box?

The total cost to launch a Meal Kit Subscription Box business, like FlavorForge, can vary widely. Generally, you're looking at an initial investment that typically ranges from $50,000 to over $500,000. This broad range accounts for differences in scale, operational complexity, and the initial amount of inventory needed. This initial investment covers everything from setting up your kitchen space to your first marketing campaigns.

For businesses starting smaller, perhaps operating from a home kitchen or a shared commercial kitchen, the meal kit business cost might fall into the $50,000 to $150,000 bracket. However, if your vision involves rapid expansion, a robust marketing push from day one, or a larger operational footprint, the starting meal kit subscription costs could easily climb past $300,000.

Industry benchmarks for a well-rounded meal box delivery startup often suggest an average investment between $100,000 and $250,000 for a moderately sized venture. A significant portion of this budget is typically allocated to food inventory, specialized food packaging supplies, and the initial marketing for meal kits to attract early customers. For a detailed breakdown of these expenses, one might explore resources like how to open a meal kit subscription.


Key Startup Expenses for a Meal Kit Business

  • Kitchen Setup and Equipment: This includes purchasing or leasing commercial kitchen equipment, such as ovens, refrigeration units, prep tables, and packaging machinery. For a small operation, this could be anywhere from $15,000 to $50,000.
  • Initial Food Inventory: The cost of sourcing ingredients for your first few weeks of operation. Budgeting for a diverse and fresh inventory is crucial, potentially costing $10,000 to $30,000 initially.
  • Packaging: Specialized insulated boxes, ice packs, and portioned containers are essential for maintaining food quality during delivery. Expect packaging costs to be around $5 to $15 per box depending on materials and customization.
  • Website and Technology: Developing a user-friendly e-commerce website for subscriptions, order management, and customer service is vital. This can range from $5,000 to $25,000+ for custom development.
  • Marketing and Advertising: Building brand awareness and acquiring customers requires a marketing budget, which could start from $10,000 to $50,000+ for initial campaigns.
  • Legal and Licensing Fees: Obtaining necessary permits, licenses, and ensuring food safety certifications can cost anywhere from $1,000 to $5,000.
  • Working Capital: It's wise to have at least 3-6 months of operating expenses set aside to cover ongoing costs before the business becomes consistently profitable. This could be an additional $20,000 to $100,000+.

When considering the cost to launch a meal kit service, it's important to factor in the ongoing operational costs as well. These include labor, utilities, delivery logistics, and continuous marketing efforts. For instance, the cost of hiring specialized staff, like a chef to develop recipes, can add significantly to the budget. Understanding these ongoing expenses is key to long-term sustainability, as highlighted in discussions about meal kit subscription profitability.

How Much Capital Typically Needed Open Meal Kit Subscription Box From Scratch?

Launching a Meal Kit Subscription Box business like FlavorForge from the ground up requires a substantial initial investment. Generally, you can expect to need between $150,000 and $300,000. This capital is crucial to cover the first 6 to 12 months of operation, bridging the gap until the business can generate significant revenue and become self-sustaining.

The funding requirements for a meal prep delivery service are heavily influenced by the need for substantial working capital. This is essential for managing cash flow, especially during the early stages. Subscriber acquisition costs can be high, and inventory turnover might be slower than in other retail models, making robust financial backing vital for smooth operations.


Breakdown of Initial Investment for a Meal Kit Business

  • Fixed Assets: Approximately 40-60% of the initial capital is allocated to purchasing necessary kitchen equipment, setting up a commercial kitchen space (rent, renovations), and investing in essential technology like order management software and website development. For instance, high-quality commercial kitchen equipment can range from $20,000 to $70,000 depending on scale and specifications.
  • Variable Costs: The remaining capital covers the ongoing, fluctuating expenses. This includes the cost of sourcing fresh ingredients, specialized food packaging supplies to ensure product quality and presentation, and initial marketing and advertising campaigns to attract your first customers. Budgeting for initial food inventory alone can run from $5,000 to $15,000 for a small-scale launch.
  • Operational Expenses & Contingency: A significant portion also goes towards initial staffing, licensing, permits, insurance, and a contingency fund for unforeseen expenses. Legal and licensing fees can range from $500 to $3,000, while business insurance might cost $1,000 to $5,000 annually.

Understanding the cost to launch a meal kit service involves looking beyond just ingredients. For a gourmet meal kit delivery service, estimated initial investments can lean towards the higher end of the spectrum due to premium ingredient sourcing and packaging. For example, a startup focusing on niche markets, like a vegan meal kit subscription, might see ingredient costs representing 30-40% of their direct costs.

When estimating the cost of food ingredients for a meal kit startup, consider factors like seasonality, supplier relationships, and waste reduction strategies. A detailed cost analysis for launching a ready-to-cook meal box often highlights that efficient supply chain management and bulk purchasing can significantly impact profitability. For instance, securing reliable suppliers for fresh produce might require upfront commitments or deposits, impacting initial capital needs.

Can You Open Meal Kit Subscription Box With Minimal Startup Costs?

It is indeed possible to launch a meal kit subscription box with minimal startup costs, potentially under $50,000, though it presents significant challenges. The key lies in strategically reducing initial expenditures. This often involves leveraging shared commercial kitchen rental spaces instead of investing in a dedicated facility, which can save tens of thousands of dollars upfront. For instance, many early-stage food businesses utilize commissary kitchens or shared commercial kitchen rental spaces, which can cost anywhere from $500 to $3,000 per month depending on location and usage. Additionally, outsourcing delivery services rather than building an in-house fleet can significantly cut down on capital investment and ongoing operational costs. Focusing on a niche market, such as a specific dietary preference like vegan or gluten-free, can also help manage inventory and marketing expenses more effectively.

Entrepreneurs aiming for a lean startup model for their meal kit company often begin by operating out of pop-up kitchens or even a home-based kitchen if local regulations permit, thereby minimizing upfront facility costs. A pre-order system is crucial for managing food inventory efficiently, reducing waste and the associated costs. This approach means you only purchase ingredients for confirmed orders, a stark contrast to traditional retail models. For marketing, a heavy reliance on social media platforms like Instagram and Facebook can be highly cost-effective. Organic reach and targeted paid campaigns can be launched with a budget as low as $500 to $2,000 per month, significantly less than traditional advertising channels. This lean approach is detailed in how to open a meal kit subscription, emphasizing efficiency from day one.


Reducing Initial Investment for a Meal Kit Business

  • Leverage Shared Kitchens: Renting space in a commercial kitchen can cost between $500-$3,000/month, a fraction of building your own.
  • Outsource Delivery: Partnering with third-party logistics providers avoids the high capital outlay for vehicles and drivers.
  • Pre-Order System: Minimizes food waste and upfront ingredient purchasing, saving on inventory costs.
  • Focus on a Niche: Targeting a specific market segment (e.g., gourmet, vegan) can streamline sourcing and marketing efforts.
  • Digital Marketing: Utilize social media and email marketing, which can be highly cost-effective, with initial ad spends potentially starting at $500-$2,000/month.
  • Limited Menu: Start with a small selection of popular dishes to manage ingredient complexity and reduce spoilage.
  • Small Batch Fulfillment: Prepare and deliver orders in smaller quantities initially to test the market and manage cash flow.

A budget-conscious strategy for a healthy meal kit business might involve starting with a limited menu, perhaps featuring 4-6 signature dishes. This simplifies ingredient sourcing and reduces the risk of spoilage, a significant concern in the food delivery service budget. Orders would be fulfilled in small batches, allowing for careful quality control and demand management. For example, starting with fulfilling only 50-100 orders per week can be manageable. Profits generated from these initial sales are then systematically reinvested to gradually scale operations, purchase better equipment, and expand marketing reach. This gradual growth model avoids the need for substantial upfront capital, making the cost to launch a meal kit service more accessible for new entrepreneurs. This approach aligns with the financial projections for a meal kit subscription company that prioritizes sustainable growth.

The initial investment for a meal kit subscription box can vary greatly, but a lean startup might allocate funds as follows: Commercial kitchen rental (first month deposit and rent): $1,500 - $6,000. Food packaging supplies: $1,000 - $3,000 for initial stock. Website and order management software: $500 - $5,000 for basic setup and subscriptions. Initial food inventory: $1,000 - $4,000, depending on menu complexity and order volume. Marketing and advertising (initial launch campaigns): $1,000 - $3,000. Licenses and permits, including food safety certification, can range from $200 to $1,500. This demonstrates how much money is needed to start a meal kit company when focusing on cost-saving measures. The average startup costs for a vegan meal kit subscription, for example, might be similar if the lean model is applied.

What Are The Essential Startup Costs For A Meal Kit Business?

Launching a meal kit subscription box, like FlavorForge, requires a solid understanding of the initial financial outlay. The essential startup costs for a meal kit business are multi-faceted, encompassing everything from the physical space to getting the word out. These core expenses are critical to get right from the outset to ensure a smooth launch and sustained growth.

Key components of meal box delivery startup expenses are often dominated by several critical areas. Typically, kitchen infrastructure can account for 20-30% of the total initial investment. This includes outfitting a commercial kitchen with specialized equipment. Technology for order fulfillment and customer management often represents 10-15% of the startup budget. Furthermore, initial marketing spend, crucial for acquiring early customers, can range from 15-25% of the total startup capital.

Understanding the cost to launch a meal kit service involves meticulous budgeting for these core areas. Underestimating any of these can significantly impact the venture's viability. For instance, inadequate kitchen equipment might lead to production bottlenecks, while insufficient marketing means fewer customers to cover operational costs.

Breakdown of Essential Meal Kit Startup Costs

  • Kitchen Equipment: This includes ovens, refrigerators, freezers, prep tables, specialized knives, scales, and packaging machinery. For a small operation, outfitting a basic kitchen could range from $10,000 to $50,000, depending on whether you buy new or used.
  • Initial Food Inventory: The first stock of ingredients is vital. This cost varies greatly based on the variety and volume of meals offered. A conservative estimate for initial inventory might be $5,000 to $15,000 for a small launch.
  • Packaging Supplies: This covers insulated boxes, ice packs, portioning containers, recipe cards, and branding materials. Expect to budget $3,000 to $10,000 for initial packaging orders.
  • Legal and Licensing Fees: Obtaining necessary permits, business licenses, food safety certifications (like HACCP), and legal counsel for contracts can cost between $1,000 to $5,000.
  • Website/App Development: A user-friendly platform for subscriptions, order management, and customer interaction is essential. Development costs can range from $5,000 to $30,000+ depending on complexity and features.
  • Initial Marketing Expenses: This includes digital advertising, social media campaigns, content creation, and public relations to build brand awareness and attract subscribers. A starting marketing budget could be $5,000 to $20,000.

The total initial investment for a meal kit business can vary significantly. For a small-scale operation, the estimated initial investment for a gourmet meal kit delivery service might start around $30,000 to $75,000. However, scaling up to a larger production facility or offering a wider variety of niche meal kits, such as vegan or frozen options, could push these costs considerably higher, potentially reaching $100,000 to $250,000 or more.

How Much Does It Cost To Get A Meal Kit Subscription Box Off The Ground?

Launching a meal kit subscription box like FlavorForge typically requires a significant initial investment. The estimated startup costs can range broadly from $75,000 to $250,000. This figure is highly dependent on the scale of operations you envision and the specific niche market you aim to capture. For instance, a gourmet meal kit delivery service might incur higher initial costs due to premium ingredient sourcing and more sophisticated packaging.

This initial capital outlay covers several crucial areas essential for getting a meal box delivery service off the ground. Key expenses include securing a suitable commercial kitchen rental, which is vital for food preparation and packaging. You'll also need to invest in quality food packaging supplies to ensure freshness and presentation. Developing a robust e-commerce platform is non-negotiable for managing subscriptions and customer orders. Finally, executing initial marketing for meal kits campaigns is necessary to build brand awareness and attract your first customers.


Key Startup Cost Components for a Meal Kit Business

  • Commercial Kitchen Rental: Securing a licensed and equipped kitchen space can range from $2,000 to $10,000 per month, depending on location and size.
  • Food Packaging Supplies: This includes insulated liners, ice packs, recyclable containers, and branded boxes, potentially costing $5,000 to $20,000 initially.
  • E-commerce Platform Development: Building a user-friendly website with subscription management functionality can cost between $10,000 and $50,000.
  • Initial Marketing and Advertising: Campaigns for meal kits, social media, and search engine marketing can require an upfront budget of $10,000 to $30,000.
  • Kitchen Equipment: Essential items like ovens, refrigerators, prep tables, and specialized portioning tools might cost $5,000 to $25,000 for a small operation.
  • Licenses and Permits: Acquiring necessary food handling permits, business licenses, and potentially food safety certifications can add $500 to $3,000.

When considering specific niches, the cost to launch a meal kit service can vary. For example, the average startup costs for a vegan meal kit subscription might see slightly lower expenses in food inventory due to the nature of plant-based ingredients. However, the operational and marketing overheads remain largely similar to other meal kit models. Understanding these nuances is key to accurate budgeting for a new meal kit company.

Cost Of Kitchen Equipment For A Small Meal Kit Business

Setting up the kitchen for a meal kit subscription box business like FlavorForge involves a significant investment in equipment. For a small operation, you can expect the cost of essential kitchen equipment to fall within the range of $20,000 to $70,000. This budget covers critical items necessary for safe and efficient food preparation and packaging.

When budgeting for your kitchen setup, consider a mix of new and used equipment. Purchasing used commercial-grade appliances, such as refrigerators, freezers, convection ovens, and industrial mixers, can help reduce this initial outlay. In fact, opting for pre-owned professional equipment can potentially lower your equipment costs by 30% to 50%, making a substantial difference in your overall startup capital needs.


Essential Kitchen Equipment for Meal Kit Businesses

  • Commercial Refrigerators and Freezers: Crucial for maintaining ingredient freshness.
  • Convection Ovens: For consistent and efficient cooking of various components.
  • Prep Tables: Stainless steel tables are a standard for food safety and durability.
  • Cutting Boards and Utensils: A variety of knives, bowls, whisks, and measuring tools.
  • Commercial Mixers: For preparing sauces, marinades, and doughs.
  • Vacuum Sealers: To extend the shelf life of prepped ingredients.
  • Packaging Equipment: Including scales and potentially automated bagging machines.

An alternative approach for a startup meal kit business is to utilize a shared commercial kitchen rental. This can significantly lower your direct kitchen equipment purchase cost, as many facilities provide access to shared, professional-grade appliances. However, it's important to factor in the ongoing operational cost of these rental fees, which can add up over time. This model allows for a lower initial investment in fixed assets, shifting the expense to a recurring operational budget item.

Legal And Licensing Fees For A Meal Kit Startup

Launching a meal kit subscription box like FlavorForge involves navigating a landscape of legal requirements and obtaining necessary permits. These costs are crucial for ensuring your business operates legally and safely. The overall expense for legal and licensing fees can range significantly, typically falling between $2,000 and $10,000. This initial investment covers essential steps to get your operation compliant from the start.

Key components of these legal and licensing fees include business registration at both federal and state levels. You'll also need to secure federal and state food handling permits, which are non-negotiable for any business dealing with food. Health inspections are another critical part of the process, ensuring your kitchen and processes meet public health standards. Depending on your brand name and logo, you might also consider trademarking to protect your intellectual property, adding to the overall cost.


Essential Permits and Licenses for a Meal Kit Business

  • Business Registration: Federal and state filing fees.
  • Food Establishment Permit: Required for any facility preparing or selling food. Costs can vary widely by state, often ranging from a few hundred to over a thousand dollars annually. This is a recurring expense to maintain operational legality.
  • Food Handler's Permits: For individual staff members handling food.
  • Health Department Permits: Specific to local health regulations.
  • Trademark Registration: If you plan to protect your brand name and logo.

Food safety is paramount in the meal kit delivery service industry. Obtaining proper food safety certifications for your staff is a mandatory expense. For example, the ServSafe Manager Certification, a widely recognized program, typically costs between $150 to $300 per person. Ensuring your key personnel, especially those involved in food preparation and handling, are certified demonstrates a commitment to safety and compliance, which is vital for building trust with customers and regulatory bodies.

Cost Of Food Inventory For A New Meal Kit Venture

When starting a meal kit subscription box business like FlavorForge, the cost of food inventory is a crucial initial investment. This expense can be substantial, often falling between $5,000 and $20,000 for the first few weeks of operation. This figure heavily depends on the variety and volume of ingredients you plan to offer to your initial customer base.

To effectively budget for food inventory, careful forecasting of initial subscriptions is essential. Building strong relationships with your suppliers will also be key to securing competitive pricing on bulk ingredients, which directly impacts your overall startup costs for a meal kit service.


Factors Influencing Food Inventory Costs

  • Subscription Volume: The more initial subscribers you have, the larger your initial food order will be.
  • Ingredient Variety: Offering a wide range of meals with diverse ingredients increases the upfront cost.
  • Supplier Negotiations: Securing bulk discounts through good supplier relationships can significantly reduce per-unit costs.
  • Niche Offerings: Sourcing specialized ingredients, such as organic, gluten-free, or vegan options, can increase costs by 10-30% compared to conventional ingredients.

For a niche meal kit service, like one focusing on organic or specific dietary needs, expect ingredient costs to be higher. This premium for specialized ingredients, potentially ranging from 10% to 30% more than standard produce and proteins, needs to be factored into your financial projections for a healthy meal kit business. This consideration is vital when calculating the profitability for a meal kit startup.

Expenses Associated With Website And App Development For Meal Kits

Launching a meal kit subscription box like FlavorForge requires a robust online presence. The cost to develop a website for a meal kit subscription can vary significantly. For a basic e-commerce site, you might expect to spend around $10,000. However, if you're aiming for a custom-built platform with advanced features, such as personalized meal recommendations, sophisticated subscription management, and seamless inventory integration, the investment can easily climb to over $50,000.

A critical component for any successful meal box delivery startup is a platform that effectively handles recurring billing, manages inventory, and provides detailed customer dashboards. These functionalities are not optional; they are fundamental to a smooth subscription box business plan. The complexity of these features directly influences the development cost.

Typical Software Costs for Meal Kit Subscription Management

  • CRM (Customer Relationship Management) Software: Essential for managing customer interactions, preferences, and feedback. Costs can range from $50 to $300 per month, depending on the features and number of users.
  • Order Fulfillment Software: Helps streamline the picking, packing, and shipping process. These can cost between $100 to $500 per month, often based on order volume.
  • Payment Gateway Fees: Transaction fees typically range from 2.9% + $0.30 per transaction, but can vary by provider. Some platforms may also have monthly fees.
  • Subscription Management Platform: Specialized software for handling recurring payments, upgrades, downgrades, and cancellations. Costs can be from $100 to $1,000+ per month, depending on the sophistication and scale.

These ongoing software expenses are a key part of the operational costs in the first year of a meal kit business. Budgeting for these technology investments is crucial for managing customer subscriptions efficiently and ensuring a positive user experience for FlavorForge's customers.

Marketing And Advertising Budget For A Meal Kit Subscription

Launching a meal kit subscription box like FlavorForge requires a strategic marketing and advertising budget to acquire customers in a competitive market. For initial launch campaigns, expect to allocate between $15,000 to $50,000. This crucial investment focuses heavily on digital advertising, including search engine marketing and social media campaigns, alongside collaborations with relevant influencers to build brand awareness and drive initial sign-ups.

Customer acquisition is paramount for a meal kit delivery service. A significant portion of the overall startup costs for a meal box delivery service is dedicated to marketing efforts, as the cost to acquire a new subscriber (CAC) can range from $50 to $150. This makes efficient targeting and compelling offers essential to manage expenses effectively.

Ongoing marketing is vital for sustained growth in the first year of operating a meal kit business. These expenses can represent 10-20% of your monthly revenue. This consistent investment is key for maintaining brand visibility, encouraging customer retention, and attracting new subscribers to your gourmet meal kit delivery service.


Key Marketing Investments for Meal Kit Startups

  • Digital Advertising: Allocating funds for Google Ads, Facebook Ads, and Instagram Ads to reach target demographics.
  • Social Media Marketing: Engaging content creation and community management on platforms where potential customers spend their time.
  • Influencer Collaborations: Partnering with food bloggers, lifestyle influencers, and chefs to promote FlavorForge.
  • Content Marketing: Developing blog posts, recipes, and videos that highlight the convenience and quality of your meal kits.
  • Email Marketing: Building an email list and sending targeted campaigns to nurture leads and retain existing customers.

Food Packaging Supplies For Meal Kit Boxes

When starting a meal kit subscription box business like FlavorForge, the cost of food packaging supplies is a significant portion of your initial investment. These aren't just ordinary boxes; they need to keep food fresh and safe during transit. You're looking at costs that can range from $3 to $8 per kit. This figure includes essential items that ensure your gourmet meals arrive in perfect condition.

These packaging components are crucial for maintaining food quality and safety. They must adhere to strict food safety standards and effectively manage temperature control. This often means using specialized materials, such as insulated liners and ice packs, to prevent spoilage. Many businesses, including those aiming for a sustainable approach like FlavorForge might adopt, also opt for eco-friendly or recyclable materials, which can sometimes increase the per-unit cost but align with consumer values.


Key Packaging Components and Their Role

  • Insulated Liners: Essential for maintaining a consistent temperature inside the box, protecting perishable ingredients.
  • Ice Packs: Used in conjunction with liners to keep items cool, especially during warmer months or longer delivery routes.
  • Portion Containers: Small, sealed containers to neatly hold pre-portioned ingredients, preventing leaks and ensuring accuracy.
  • Branded Boxes: The outer packaging that protects the contents and serves as a crucial marketing touchpoint for your brand.

To manage these expenses, consider the impact of bulk purchasing. Buying your food packaging supplies in larger quantities can lead to cost reductions, potentially lowering the per-unit cost by 15-30%. However, this strategy requires a larger upfront capital outlay and sufficient storage space. It's a trade-off that needs careful consideration within your overall budget for starting a meal kit business.

Initial Working Capital For A Meal Kit Startup

Launching a meal kit subscription box service like FlavorForge requires more than just the upfront purchase of equipment. A significant portion of your initial investment must be allocated to working capital. This is the money needed to keep the business running smoothly for the first few months, typically 3 to 6 months, before you start seeing consistent positive cash flow. For a meal kit startup, this essential buffer can range from $20,000 to $70,000.

The exact amount of working capital needed for a meal kit startup hinges on several factors directly impacting your cash flow cycle. These include how far in advance you need to source ingredients, the payment terms you negotiate with your suppliers, and how quickly you receive payments from your customers. Understanding these lead times is critical for accurate budgeting. For instance, if suppliers require payment upon delivery but you bill customers on a monthly cycle, you'll need more capital to bridge that gap.


Key Components of Meal Kit Working Capital

  • Ingredient Sourcing: Covering the cost of fresh ingredients before they are incorporated into kits and sold.
  • Supplier Payments: Ensuring timely payments to farmers, distributors, and other food suppliers.
  • Staff Wages: Paying employees involved in packing, logistics, and customer service during the initial operational period.
  • Operational Expenses: Funds for utilities, rent for commercial kitchen space, and packaging supplies.
  • Marketing and Sales: Covering initial advertising costs to acquire your first customers.
  • Contingency Fund: A crucial buffer for unexpected costs or revenue shortfalls, vital for any meal box delivery startup.

This contingency fund for your meal kit business launch is not just for day-to-day operations. It's a strategic necessity. It allows you to manage unexpected expenses that inevitably arise when starting any business, especially one as complex as food delivery. It also bridges the financial gap between when you pay your suppliers and when your customers actually pay you. Furthermore, it ensures you can cover initial staff wages, keeping your operations running smoothly from day one. Without adequate working capital, a promising meal kit subscription startup can quickly face cash flow problems, even with a great product.